Vocab

Question 1

Gutter

Answer 1

Space in between 2 columns of a text

Question 2

Drop Cap

Answer 2

When the first letter is expanded and it drops below multiple lines

Question 3

Initial Cap

Answer 3

When the first letter is made huge but it stays on the first line

Question 4

Serif

Answer 4

When the lettering has what is called a “Foot”, sans serif does not have any “Feet” (Need a diagram for final)

Question 5

Sans Serif

Answer 5

Has no “feet” (Need a diagram for final)

Question 6

X - Height

Answer 6

The height of any lowercase x in any font

Question 7

Baseline

Answer 7

The line where the text sits on top of (diagram needed for final)

Question 8

Widow

Answer 8

on line of text, it is where one word is sitting on a line by itself

Question 9

Kerning

Answer 9

letter spacing, the spacing between individual letters in a word

Question 10

counter

Answer 10

The open area that is inside of a letter some examples of letters that have counters are, a,b,d,e and Not y, c, v

Question 11

Ascender

Answer 11

when a lowercase letter reaches above the x-height, for example d reaches above x (dx) (Diagram needed for final)

Question 12

Descender

Answer 12

The opposite of ascender, when the text reaches below the baseline instead of the x-height. (xq) (Diagram needed for final)

Question 13

Leading

Answer 13

the space in between the LINES of text, not in-between the letters or words but vertically going from baseline to baseline.

Question 14

Flush left text

Answer 14

Text that sits on the left side of the page (Diagram needed for final)

Question 15

Justified text

Answer 15

text that sits on both sides of the page, reaching a solid line on both the left and the right side of the page evenly. (Diagram needed for final)

Question 16

Ladder effect

Answer 16

The effect that occurs where there are to many hyphenated words in a row in a block of text.

Question 17

Di- cut

Answer 17

A shape cut out of a piece of paper, can be used for multiple purposes. Including creating cool designs to see through to the next page of a magazine or booklet of some sort.

Question 18

Bleed

Answer 18

when art or color goes off of the page, in a sentence. when art or color “bleeds” off of the page.

Question 19

Rule of Thirds

Answer 19

the four spots on 4 lines that intersect, where the viewers eyes always go to first on a page. it can be used to help create design layouts. (Diagram needed for final)

Question 20

CMYK

Answer 20

Cyan, Magenta, Yellow and black. You use THIS color formation for printing and NOT rgb

Question 21

RBG

Answer 21

Red, Blue, Green. This color formation is used for online art only, NEVER for printing.

Question 22

knockout

Answer 22

shape reversed out of background

Question 23

emboss

Answer 23

raised up paper

Question 24

deboss

Answer 24

paper that in imprinted inwards

Question 25

center spread

Answer 25

art printed across the gutter of a page without fear of registration.

Question 26

score

Answer 26

an impression on the paper to help fold it

Question 27

concertina fold

Answer 27

accordian fold

Question 28

text run around

Answer 28

Diagram needed for final, with the text "wraps" around a piece of art in the page.

Question 29

trapping

Answer 29

when color is contained inside another color overlapping. or they are just touching giving the illusion of it being trapped inside

Question 30

Apex

Answer 30

The top point of an A or W or M

Question 31

Vertex

Answer 31

The point on the bottom of a V or W or M

Question 32

Foil stamping

Answer 32

special printing technique to add a foil to a page.

Question 33

Perfect binding

Answer 33

When pages are glued together in a book individually

Question 34

saddle stitching

Answer 34

when pages are folded and stapled over.

Question 35

Line art

Answer 35

art made of lines, only one color (black) is utilized when printing line art.

Question 36

Perforation

Answer 36

a imprint that helps the paper tear

Question 37

crop marks

Answer 37

(Diagram needed for final), the little line marks around the edge of a piece of art or box of a page to tell where to cut it off.

Question 38

Leg

Answer 38

The outstretched lines of letters like R or K

Question 39

Eye

Answer 39

The center of the letter e, and only e

Question 40

river

Answer 40

White lines running through text

Question 41

Varnish

Answer 41

A clear coat on top of a page that is either used to protect it, or simply for the purpose of design

Question 42

Vignette

Answer 42

When the perimiters of art are blurred around the edges

Question 43

Proofing

Answer 43

The test prints of a design to test for various mistakes. EX: color, text size, spelling placement, ect.