vocab module 12#

Question 1

goals (website)

Answer 1

are the results you want your website to accomplish within a specific time frame. Goals might include sales, number of visitors, or social media interactions

Question 2

Objectives

Answer 2

are those methods you will use to accomplish the website’s goals.

Question 3

purpose statement

Answer 3

website’s goals and objectives to ensure they meet the audience’s expectations and needs.

Question 4

call-to-action (CTA)

Answer 4

a suggestion or offer that requires the website visitor to interact with the website by purchasing a product, making a donation, sharing or commenting on an article, requesting an appointment, signing up for an account, or registering for an event. or program.

Question 5

target audience profile

Answer 5

is a research-based overview that includes information about potential website visitors’ demographic and psychographic characteristics.

Question 6

subsidiary pages

Answer 6

provide detailed content and interest.

Question 7

landing page

Answer 7

which is the page that a browser navigates to when you click a link in an ad, email message, or other online promotion from a different website.

Question 8

Search engine optimization (SEO)

Answer 8

refers to tools to allow search engines to better find or index your website.

Question 9

Meta tags

Answer 9

HTML specification tags that tell search engines what data to use.

Question 10

storyboard

Answer 10

is a series of pages originally developed to present scenes graphically for a movie or television program.

Question 11

breadcrumb trail (websites)

Answer 11

shows a visitor the path from the home page to the currently viewed page.

Question 12

text link

Answer 12

should clearly identify its target, which is the web page or content to which the link points.

Question 13

An image link

Answer 13

assigns a link to a visual element, such as an illustration or a photograph.

Question 14

hosted website search provider

Answer 14

is another popular navigation tool for websites with multiple pages.

Question 15

formal website usability test

Answer 15

an evaluation that generally takes place in a structured environment, such as a testing laboratory.

Question 16

informal usability test

Answer 16

involves using a team of friends, family members, co-workers, or other interested parties to test a website’s navigation system or other website features and then report on their experiences.

Question 17

text editor

Answer 17

software used to create plain (ASCII) text files.

Question 18

HTML editor

Answer 18

is a text editor enhanced with special features that easily insert HTML tags and their attributes.

Question 19

markup language

Answer 19

is a coding system that uses tags to provide instructions about the appearance, structure, and formatting of a document.

Question 20

integrated development environment (IDE),

Answer 20

such as WebStorm, is a powerful web development tool to create and manage complex, interactive, and animated web pages; it also includes website design, publishing, and management capabilities.

Question 21

content management system (CMS)

Answer 21

software that provides website creation and administrative tools that enable the management of web content development, including authoring, reviewing, editing, and publishing.

Question 22

widget

Answer 22

is an object, such as a web app, that is embedded in a web page and provides access to resources that are stored elsewhere.

Question 23

plug-in

Answer 23

third-party program that extends the built-in functionality of an application or browser

Question 24

HTML, or Hypertext Markup Language

Answer 24

markup language for the web that defines the structure of web pages. Extensible Markup Language(XML) is a markup language that provides rules to define any data.

Question 25

HTML (compare)

Answer 25

1.describes content and how to present in browser 2.stores layout information in text format 3.uses predefined tags to describe placement

Question 26

XML (compare)

Answer 26

1.describes data with tell how to be presented 2.stores data in text format 3.customized tags

Question 27

opening tag

Answer 27

contains the tag name followed by any attributes or additional information needed to completely specify the tag.

Question 28

Each attribute

Answer 28

is followed by an equality sign (=) and the attribute’s value in quotation marks. A closing tag begins with a forward slash (/) followed by the tag name.

Question 29

body section

Answer 29

located between the and tags, contains the content of the webpage marked up with HTML tags. When tags enclose several lines of content, you might indent content between the opening and closing tags so that they are aligned.

Question 30

body area

Answer 30

marked with comments to indicate where the page content begins and ends. Comments look similar to HTML tags, except that they have an exclamation point and two dashes (!--) after the opening bracket and two dashes (--) before the closing bracket.

Question 31

Headings

Answer 31

indicate the different sections of a webpage. HTML supports six levels of headings. The

tag displays text in the largest font size, and the

tag displays text in the smallest font size.

Question 32

hyperlink

Answer 32

can be a text or an image in a web page that you can click to navigate to another web page, download a file, or perform another action, such as sending an email message.

Question 33

Unordered lists

Answer 33

display a collection of items in a list format, with each list item preceded by a bullet symbol.

Question 34

Ordered lists

Answer 34

by default, precede each list item with a number.

Question 35

Hypertext Transfer Protocol Secure (HTTPS)

Answer 35

a protocol used to make a secure connection to a computer; identified by the https prefix in a URL and often used by banks and retail stores.

Question 36

Transport Layer Security (TLS)

Answer 36

to encrypt data that helps to protect consumers and businesses from fraud and identity theft when conducting commerce on the Internet.

Question 37

digital certificate

Answer 37

technology used to verify a user’s identity by using a digital key that has been “signed” by a trusted third party.

Question 38

Internet Protocol (IP)

Answer 38

which is a unique number that identifies every computer on the Internet.

Question 39

domain registrar

Answer 39

which is an organization that sells and manages domain names.

Question 40

domain name

Answer 40

portion of a URL or email address that identifies one or more IP addresses, such as cengage.com.

Question 41

solid-state drive

Answer 41

the website performance may be faster than if storage is on an older hard disk drive.

Question 42

Bandwidth

Answer 42

a term commonly used to describe the capacity of a communication channel. If you expect lots of traffic on your website, you might want to opt for a plan that offers unlimited bandwidth.

Question 43

Uptime

Answer 43

is a measure of a web host’s reliability. It could be costly to you if your website goes down due to an issue with your hosting provider.

Question 44

FTP (File Transfer Protocol)

Answer 44

an app you can use to upload the files from a local computer to a remote web server.

Question 45

Web analytics

Answer 45

collecting, measuring, evaluating, and reporting how your website is used

Question 46

Google analytics

Answer 46

a powerful free tool for capturing and reporting website analytics data

Question 47

Web Accessibility Initiative (WAI)

Answer 47

consists of groups of users and developers who create guidelines about usage, tools, and education regarding web accessibility.

Question 48

WCAG

Answer 48

guidelines include four principles of accessibility regarding information and user interfaces. (Perceivable, Operable, Understandable, and Robust)

Question 49

Web development tools

Answer 49

often include accessibility checkers that point out potential issues, such as lack of alt text or inconsistent navigation.