vocab unit 6 Flashcards
(128 cards)
1
Q
Banner
A
an online advertisement in the form of an image at the top, bottom, or side of a webpage
2
Q
Billboard
A
a large outdoor board used for advertising
3
Q
Classified ad
A
a small advertisement in newspapers or magazines, usually offering something for sale
4
Q
Commercial
A
an advertisement on TV or radio
5
Q
Endorsement
A
when a celebrity or influencer promotes a product
6
Q
Flyer
A
a small printed advertisement handed out or posted to promote an event or product
7
Q
Jingle
A
a catchy song or tune used in advertisements
8
Q
Logo
A
a symbol or design representing a company
9
Q
Pop-up ad
A
an advertisement that suddenly appears on your computer screen
10
Q
Slogan
A
a short, memorable phrase used in advertising
11
Q
Spam
A
unwanted promotional emails
12
Q
Stealth marketing
A
advertising products without the audience realizing it’s an ad
13
Q
Display advertising
A
visual advertisements shown on websites or apps
14
Q
Influence
A
the power to persuade someone to buy something
15
Q
Experience marketing
A
creating events or activities to promote a brand
16
Q
Market research
A
gathering information about customers and competitors
17
Q
Retailer
A
a business that sells products directly to customers
18
Q
Wholesaler
A
a business that sells goods in large quantities, usually to retailers
19
Q
Supplier
A
a company or person that provides goods or services
20
Q
Customer loyalty
A
when customers continue to buy from the same company
21
Q
Distribution
A
the process of delivering products to different places
22
Q
Import
A
to bring goods into a country from abroad
23
Q
Export
A
to sell goods to another country
24
Q
Profit margin
A
the difference between the cost of a product and its selling price
24
Supply
how much of a product is available
25
Demand
how much customers want to buy a product
26
Discount
a price reduction
27
To present
to show or promote a product
27
Research
to collect information about a product or market
28
Trade agreement
a contract between countries to make trade easier
29
To purchase
to buy something
29
Set up
to start a business or campaign
30
Refund
money returned to a customer for a faulty product
31
A risk
the possibility of something bad happening, e.g., losing money
32
Take off
to become successful quickly
33
Break into
to enter a new market
34
Bring out
to launch a new product
35
Turn down
to reject an offer
36
Get across
to successfully communicate a message
37
Cut down on
to reduce spending or production
38
Carry out
to conduct (e.g., market research)
39
Come up with
to think of a new idea or product
40
Give away
to offer something for free as a promotion
41
Mark up
to increase the price of a product
42
Sell out
to sell all of a product
43
Stock up on
to buy or collect a large amount of something
44
an online advertisement in the form of an image at the top, bottom, or side of a webpage
Banner
45
a large outdoor board used for advertising
Billboard
46
a small advertisement in newspapers or magazines, usually offering something for sale
Classified ad
47
an advertisement on TV or radio
Commercial
48
when a celebrity or influencer promotes a product
Endorsement
49
a small printed advertisement handed out or posted to promote an event or product
Flyer
50
a catchy song or tune used in advertisements
Jingle
51
a symbol or design representing a company
Logo
52
an advertisement that suddenly appears on your computer screen
Pop-up ad
53
a short, memorable phrase used in advertising
Slogan
54
unwanted promotional emails
Spam
55
advertising products without the audience realizing it's an ad
Stealth marketing
56
visual advertisements shown on websites or apps
Display advertising
57
the power to persuade someone to buy something
Influence
58
creating events or activities to promote a brand
Experience marketing
59
gathering information about customers and competitors
Market research
60
a business that sells products directly to customers
Retailer
61
a business that sells goods in large quantities, usually to retailers
Wholesaler
62
a company or person that provides goods or services
Supplier
63
when customers continue to buy from the same company
Customer loyalty
64
the process of delivering products to different places
Distribution
65
to bring goods into a country from abroad
Import
66
to sell goods to another country
Export
67
the difference between the cost of a product and its selling price
Profit margin
68
how much of a product is available
Supply
69
how much customers want to buy a product
Demand
70
a price reduction
Discount
71
to show or promote a product
To present
72
to collect information about a product or market
Research
73
a contract between countries to make trade easier
Trade agreement
74
to buy something
To purchase
75
to start a business or campaign
Set up
76
money returned to a customer for a faulty product
Refund
77
the possibility of something bad happening, e.g., losing money
A risk
78
to become successful quickly
Take off
79
to enter a new market
Break into
80
to launch a new product
Bring out
81
to reject an offer
Turn down
82
to successfully communicate a message
Get across
83
to reduce spending or production
Cut down on
84
to conduct (e.g., market research)
Carry out
85
to think of a new idea or product
Come up with
86
to offer something for free as a promotion
Give away
87
to increase the price of a product
Mark up
88
to sell all of a product
Sell out
89
to buy or collect a large amount of something
Stock up on
90
advertising campaign
all of the advertisements that are created to promote a product or service at a particular time.
91
brand image
the general impression that a product, company, organization,etc. to the public
92
considerable part of
most of, majority of
93
consumer
a person who buys things or uses services
94
free samples
small amount of products that you don't have to pay for, which are given to you to test, try out, taste
95
glossy magazine
a type of large, thin book with a shiny paper cover that you can buy every week or month containing articles, photographs, often on a particular topic
96
industry
the people and activities, involved in producing sth, providing a service
97
insider knowledge
info. that a person has who knows a lot about a group or an organization because they are a part of it
98
(vast) majority
the largest number or part of a group of people or things
99
manufacture
to make smth in a large quantities using machines
100
massive
very big
101
modest
not very large
102
(tiny) minority
the smaller number or part of a group
103
overwhelming
extremely great or strong
104
(large) proportion
a part or share of a whole
105
sample
a small number or amount of sb/smth that is looked at, tested,examined, to find out what the rest is like
106
significant amount
a quantity or number of smth that is important or large enough to be noticed or to have an effect
107
whopping
very big
108
all of the advertisements that are created to promote a product or service at a particular time.
advertising campaign
109
the general impression that a product, company, organization,etc. to the public
brand image
110
most of, majority of
considerable part of
111
a person who buys things or uses services
consumer
112
small amount of products that you don't have to pay for, which are given to you to test, try out, taste
free samples
113
a type of large, thin book with a shiny paper cover that you can buy every week or month containing articles, photographs, often on a particular topic
glossy magazine
114
the people and activities, involved in producing sth, providing a service
industry
115
info. that a person has who knows a lot about a group or an organization because they are a part of it
insider knowledge
116
the largest number or part of a group of people or things
(vast) majority
117
to make smth in a large quantities using machines
manufacture
118
very big
massive
119
not very large
modest
120
the smaller number or part of a group
(tiny) minority
121
extremely great or strong
overwhelming
122
a part or share of a whole
(large) proportion
123
a small number or amount of sb/smth that is looked at, tested,examined, to find out what the rest is like
sample
124
a quantity or number of smth that is important or large enough to be noticed or to have an effect
significant amount
125
very big
whopping
