Vocabularium

Question 1

blast

Answer 1

猛攻；公開批評

to criticize someone or something very strongly - used especially in news reports

Former President Lee Teng-hui (李登輝) blasted Ma for the KMT’s election defeat.

Question 2

haphazard

Answer 2

隨便的

happening or done in a way that is not planned or organized

Lee said that in addition to haphazard leadership, the KMT presented candidates that were “products not of quality.”

Question 3

overpriced

Answer 3

too expensive

Question 4

price bracket

Answer 4

價格帶

a notional range of prices which consumers are prepared to pay for a good

The audio and visual performance is one of the best you will find in this price bracket.
TIMES, SUNDAY TIMES (2002)

Question 5

margin

Answer 5

利潤

the difference between the cost and the selling price of goods produced, sold, etc.

Margins are low and many companies are struggling.

Question 6

part

(machine)

Answer 6

零件

one of the separate pieces that something such as a machine or piece of equipment is made of

• car parts 汽車零件;*
• Lay all the parts out before you start assembling the model.*

Question 7

**packaging **

n.

Answer 7

商業包裝

a way of making something seem attractive and interesting to people

the packaging of the company image

Question 8

endorsement/endorse

Answer 8

代言（人）

to state, as in an advertisement, that one approves of (a product, service, etc.), often in return for a fee

Note * McDonald’s Corp. signed Houston Rockets center Yao Ming to a multi-year endorsement contract.

–SEATTLE TIMES (2004)

Question 9

premium

a.

Answer 9

高品質的

of very high quality

premium headphone industry高價位的耳機產業

Question 10

perceived value

Answer 10

感知價值

A customer’s opinion of a product’s value to him or her

Question 11

**inflate **

v.

Answer 11

膨脹

to make something seem more important or impressive than it really is.

The numbers of people involved have been grossly inflated by the media.

Question 12

iconic

Answer 12

指標性的

someone famous who is admired by many people and is thought to represent an important idea

The doors to Taipei’s iconic Xing Tian Temple (行天宮) opened as normal at 4 a.m.

Question 13

**incense **

uncountable

Answer 13

a substance which has a pleasant smell when you burn it

burning incense

Question 14

incense burner

Answer 14

香爐

Question 15

紙錢

Answer 15

joss paper/spirit money

Xing Tian Temple has never had a burner for spirit money.

Question 16

nominate

Answer 16

提名

to propose as a candidate for an award or honor

Ferraro was the first woman to be nominated for the job of vice president.

Question 17

滷肉飯

Answer 17

braised pork rice

Question 18

braise

v

(a. braised)

Answer 18

燉滷

to cook meat or vegetables slowly in a small amount of liquid in a closed container

Question 19

tender

v.

Answer 19

遞交（申請）

to present for acceptance

Economics Minister Tenders Resignation

Question 20

straight shooter

Answer 20

直率的人

One who is honest and forthright

I’m a straight shooter myself, so don’t worry about offending me.

Question 21

COMPARARTION

怕癢的 a.

搔別人癢 v./ （致）癢 n.

覺得癢 a.

抓癢 v.

揉眼 v.

Answer 21

怕癢的 a. ticklish

A lot of people have ticklish feet.

搔別人癢 v./ （致）癢 n. tickle

• The mother is tickling her baby.*
• I have a tickle in my throat.*

覺得癢 a.

My back is very itchy.

抓癢 v. scratch

He kept scratching his nose until it became very red.

揉眼 v. rub

Stop rubbing your eyes.

Question 22

**Lazy Susan **

n.

Answer 22

A lazy Susan is a turntable (rotating tray) placed on a table or countertop to aid in moving food.

Question 23

Dumbwaiter (elevator) n.

Answer 23

送餐電梯

Dumbwaiters are small freight elevators (or lifts) intended to carry objects rather than people.

Question 24

**inside out **

adv.

Answer 24

裏外顛倒

with the inside part facing out

Tom would turn his dirty socks inside out and wear them again.