Vocabulary Unit6

Question 1

All of the advertisements, posters, billboards, etc. That are created to promote a product or service at particular time.

Answer 1

Advertising campaign

Question 2

A long, narrow advertisement on a website.

Answer 2

Banner

Question 3

A large board near a road where advertisements are put

Answer 3

Billboard

Question 4

The general impression that a product, company, organization, etc gives to the public.

Answer 4

Brand image

Question 5

A small advertisement that you put in a newspaper if you want to buy, sell, employ, find a flat, etc.

Answer 5

Classified add

Question 6

An advertisement on TV or the radio

Answer 6

Commercial

Question 7

a person who buys things or uses services

Answer 7

Consumer

Question 8

to plan and make a drawing of how sth will be made.

Answer 8

Design

Question 9

to put sth in a place where people will see it or where it will attract attention

Answer 9

Display

Question 10

a public statement that you give official support or agreement to a plan, statement, decision, etc

Answer 10

Endorsement

Question 11

to have sth happen to you

Answer 11

Experience

Question 12

a small sheet of paper that advertises a product or an event and is given to a large number of people

Answer 12

Flier

Question 13

small amounts of products that you don’t have to pay for, which are given to you to test, try out, taste, etc

Answer 13

Free samples

Question 14

a type of large thin book with a shiny paper cover that you can buy every week or month containing articles, photographs, etc. often on a particular topic

Answer 14

Glossy magazine

Question 15

most of; the majority of

Answer 15

Great part of

Question 16

the people and activities involved in producing sth, providing a service, etc.

Answer 16

Industry

Question 17

to have an effect on or power over sb/sth so that he/she/it changes

Answer 17

Influence

Question 18

information that a person has who knows a lot about a group or an organization because they are a part of it

Answer 18

Insider knowledge

Question 19

a short tune that is easy to remember, often used in advertising

Answer 19

Jingle

Question 20

to start sth new or to show sth for the first time

Answer 20

Launch

Question 21

a printed symbol or design that a company or an organization uses as its special sign

Answer 21

Logo

Question 22

products that are beautiful and very expensive

Answer 22

Luxury goods

Question 23

the largest number or part of a group of people or things

Answer 23

Majority

Question 24

to make sth in large quantities using machines

Answer 24

Manifacture

Question 25

a country, an area or a group of people that buys sth; the number of people who buy sth

Answer 25

Market

Question 26

a company that creates advertising for other companies' products

Answer 26

Marketing agency

Question 27

very big

Answer 27

Massive

Question 28

the smaller number or part of a group; less than half

Answer 28

Minority

Question 29

not very large

Answer 29

Modest

Question 30

extremely great or strong:

Answer 30

Overwhelming

Question 31

to make sb do sth by giving them good reasons

Answer 31

Persuade

Question 32

an advertisement that appears on your computer screen suddenly while you are browsing the internet

Answer 32

Pop-up ad

Question 33

something that you give to sb or receive from sb

Answer 33

Present

Question 34

the money that you make when you sell sth for more than it cost you

Answer 34

Profit

Question 35

a written or spoken statement or agreement that you will or will not do sth

Answer 35

Promise

Question 36

to advertise sth in order to increase its sales or make it popular

Answer 36

Promote

Question 37

a part or share of a whole

Answer 37

Large proportion

Question 38

something that you buy

Answer 38

Purchase

Question 39

a sum of money that is paid back to you, especially because you have paid too much or you are not happy with sth you have bought

Answer 39

Refund

Question 40

to do detailed and careful study of sth to find out more information about it

Answer 40

Research

Question 41

a person or company that sells goods to the public

Answer 41

Retailer

Question 42

a possibility of sth dangerous or unpleasant happening; a situation that could be dangerous or have a bad result

Answer 42

Risk

Question 43

to try a small amount of sth to see what it is like:

Answer 43

Sample

Question 44

a quantity or number of sth that is important or large enough to be noticed or to have an effect

Answer 44

Significant amount

Question 45

a short phrase that is easy to remember and that is used in politics or advertising

Answer 45

Slogan

Question 46

advertising material sent by email to people who have not asked for it

Answer 46

Spam

Question 47

a low price for sth in a shop, usually for a short time

Answer 47

Special offer

Question 48

the practice of promoting products in a way that does not appear to be advertising, such as by product placement

Answer 48

Stealth marketing

Question 49

to try to have an effect on a particular group of people

Answer 49

Target

Question 50

general change or development

Answer 50

Trend

Question 51

to persuade sb to do sth by making them believe sth that is not true

Answer 51

Trick

Question 52

Very big

Answer 52

Whopping