Vogue - Industry Flashcards
(15 cards)
Who created and published Vague?
Condé-Nast
Condé-Nast is a publishing company known for various lifestyle magazines like GQ.
When was the UK version of Vogue launched?
1916
The UK edition marked the expansion of Vogue beyond its original market.
What type of magazine was Vogue originally?
A high-society journal for New York City’s elite which covered news of the local social scene, traditions of high society and social etiquette.
What economic period contributed to Vague’s success post-1940s?
The post-WW2 economic boom meant consumers had more disposable income and more people could afford to buy Vogue, however during the war it was still meant for members of high society so sales didn’t go down much during the war efforts.
Describe the trend in recent Vogue sales in comparison to other magazines.
Magazines sales, especially print magazine sales have fallen in recent years, but Vogue’s sales seem to have stayed pretty high in comparison.
Which countries has Vague launched editions in recently?
+What would Hesmondhalgh say?
Brazil and Russia
These markets represent Vogue’s efforts to expand its international presence.
+Popular companies like Vogue will copy their already successful formats and alter it for audiences in places like Brazil or Russia to minimise risking creating a new and potentially unsuccessful format and maximise their profit and the format has already been tested with other audiences.
What was significant about Vogue’s use of color photography?
In the 30’s, Vogue were the first to use colour photography which showed that they were innovative, but colour photography was also expensive, meaning that they still appealed to their high society audience. The increase in price also didn’t deter them as they came from an A,B,C1 background, meaning they could afford it.
What was a notable first for Vogue in its modelling choices?
When bought by Advance Publications in 1959, they aimed to make Vogue more risky, and took more risks. This led to Vogue using their first African-American woman on the front cover in 1974.
When did Condé-Nast buy Vogue?
In 1909
Condé-Nast saw the potential of Vogue and saw it’s popularity hence the decision to invest in it.
How does Vogue minimise risk?
They began to use celebrities and put them on the front cover, as well as using artists like Salvador Dali to create personalised cover art for Vogue which brought in a lot of consumers due to the star appeal.
How does Vogue build their reputation of finding and nurturing new talent?
Vogue often finds budding photographers or editors that are very skilled and invite the, to be guest editors or photographers which helps to build this reputation.
How has Vogue diversified?
They have their own website, they opened a fashion college which is well-known as the teachers are professionals from Vogue themselves, they have opened a Vogue bar and café, and they also often host workshops and talks.
What is the Vogue Fashion Fund?
It is a scheme by Vogue that provides financial support to upcoming designers which may struggle with acquiring the funds for their projects, which they have turned into a reality Tv show with Amazon Prime. However, while this may seem selfless, but it is just another way to build profit and their image.
Why is advertising crucial for Vogue?
Vogue charge £34,000 for a page of advertising, so it provides a lot of their income and a large amount of the magazine is taken up by advertising. Unlike for other magazines, consumers of Vogue don’t mind this as they see Vogue as an opinion leader and want Vogue to sell them a lifestyle so that they can follow it.
How has Vogue adapted to internet audiences.
They have a very strong presence on various social media platforms as well as an online version of the magazine. Also, Condé-Nast have announced that they plan to use more and more technology so they understand the changing consumer preferences.
