voting behaviour and the media Flashcards

1
Q

whart is psephology

A

the study of elections and trends in voting

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2
Q

what are long term /social factors

A

they refer to stable and usually unchsnging differences beetween people such as class age gender ethncitiy et

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3
Q

what are short term factors

A

they refer to volatile and chsngeable influences such as rational decision making ,repuations, scandles or the state of the economy

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4
Q

what classications ar no used to descirbe voters

A

ab , de

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5
Q

what is class allgnment

A

the commimtnet to a political party by a particular socila class meaning the yoften vote for that party on the basis of their class

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6
Q

traiditional link beetween class and party support

A

labour for th wworking class and conservatives for the middle and upper class

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7
Q

what is class dealligment

A

describes how the impact of social class on voters is loosing significane in recent years

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8
Q

evedicne to support class allignmentin the past and reasons behind it

A

1964 ge 64% of de voters voted for labour and this ifgure was 53% in 1987 depsite labour receiving a loe vot eshare
tories 56% ab vote share in 1979

reasons are tha tlabours backgroundas a party for working class represanttion eft its historic manifestos to prioritise positive intervention for equality and giving more power ot rtrad eunins whihc had more infuence over and more appeal ot th working class of the past.

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9
Q

evidence of recent class dellaginement

A

2019 only 39 % of de voted lbour but 41% voted tory
this is largely as the tories under bojo were extreely pro brexit and wanted to grt rid of indessicvenss that corbyn showed, it would benefit them most
also with deindustraiistion the power of trde unions in public secotrs is no longer as relevent to the working class voter base

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10
Q

evidence that class allignment still exist

A

corbyn got 59% of the 2017 de vote whhc is largely due to corbyns shifting of the party back to old labour

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11
Q

overall does social class impact voting behaviour

A

some impact however there has been a concrete decline of its influcne in the 21st century highligihting a genreral class dellignment of the british people

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12
Q

has this impact changed over time on class influencing votng behaviour

A

yes as a shrinking of the working class also has emerged, as time has gone n the concentration of the working class in england has shrunk massively due to gloablisation and thatcherisms privatisation, this caused labour toadap to a new gen of voter base by converging tothe ideolical centre left in order ot win more votes , this has caused a cettain class dellaignment and has led to people genrally voting more positionally

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13
Q

what is th esignifuacnt of labours red wall being coollpased in 2019

A

northern industraila labour seatsw re lost ot hte tories in the 2019 ge showig how the short term positonal factor of brexit was more signifiacnt than regional allignment

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14
Q

assess the current impact of partian allignment in terms of voting

A

refers to peoples strong loyaltiesot one party
in 1964 48% of people allinged with a party strongly but in 2019 only 15 % said th esame showing how the uk has expeirienced a sense of partizan delaingment
further evidence of declining partizan allignment is that there has been a decline in the vote share or the two main parties, lab and tories just 57% of vote in 2024 compared to 89% in 1970
trend links to the class deelingment
overall as parties converge at centre partizan alliance has become less significant a s long term voting factor. just 3% of uk pop are memebers of one of the two main parties

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15
Q

how signifant/predicitable is gender in terms o voting intentions

A

traidionally males more likely to vote labour due to being workers and labours links to male dominated trade unions/ however this is now infiginficant a smen and women are far more equal in the public sector workforce
women rtraiditonally voted tories due to family values but this has alos collapsed as recently labour has prioritesed health social care aswell as education, cons on national security now appeals to men, this is overalla changeble and therefore not apreidcatble or ignificant way of decidig voting intentions 2019 tories more popular amonst men and women but 2024 bothgnedered preferred labour

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16
Q

case study elections to describe genders impact on voting itnentions

A

1979; cons more poplar for males and females
1997 ; labour more popular amongst both genders
2017; con more popular amongst males but labour amongst females
2019 ; cons more popular for both
2024; labour more ppular for both
clealry the gender lins to party have died nd this factor is not prediciatblw at all

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17
Q

asses the current impact of age on voter intnetions as a long term factor aswella sits predictibility

A

traditional link beetween younger uspporting labour and olde rsuporting cons whihc has been semi prediccitble and still sigificnat today as labour has and does hold policies favoruble to younger voters such as increased wellfare and proteting the enviroment[ less singificsnt with bojos net zero push]

very predicatble as in 2017 67 % of 18 -24 voters for labour but only 18% for conswrvative but this is different for 65plus voters where 59% voted conservative
this factor is significant as older voters are higher turnout voters aswell as
howver there has been a small shift as tory pop plummeted in 2019 the ge at whihc somone becam emore likle yot vote tory was 39 snd in 2024 was 63 so tories becoming less popular amonsgt middle ages not 100 percent predicstble

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18
Q

case study elections for age dividi in voting intentions

A

1979; even aonst younger 1824 vote rwsnge tories favoured by 42%
1997 labour more popualr for allla ge groups
2017 big age divide 67% of 1824 voters for labour compared to just 18% 59 % 95 plus voters voted torie in 2017
2019 stark age divide
2024 strk age dividei again where 41% of 1824 voters voted labour and just 8% voted tory
43% of 65 plus voters for try but 23% labour

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19
Q

assess the ethnicity impact for voting intention

A

a clear dividie is premient with bme voters traditinally being more labour and white voters more liely to vote conservative , stats; 1997, 70% bme voters backed labour
18% backed tories
2017, 65% bme bcked labour verses 21 percent backing tories
2019 , 48% white voters backed tory and 64% bme backed labour
2024; 33 % white voters for labour vs 26% torie
and 46% bme backed labour
labours 2024 vote share did drop drastically due to tesnions with israel hamas conflict in gaza and labours now pro israel stance post corbyn
overall deivide can predicitably be explained by labours pro immigration and anti discirmination stance
many bmes are on lower icnomes so links ot class and then more likley to vote for labours wellfare
still significant and reliable

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20
Q

regional factor of affecting voting analysis

A

traidiotnally northern and inner city areas more likely to vote labour but sotheurn and rurals often back cons, some of these regional divided still exist PARTLY
lins to social class and etncity where big city jobs attract bmi voters loooking for work aswell as rural areas tending to be more mc and white
however in scotalnd regional dissalignment where despite winning 41 scottish seats in 2010 labour only got one in 2015 amid a rise in scottish nationalism and the snp won 56 of 59 seats

2019 tradiotnal regional votng patterns also collapsed with tories able to break labours red wall in the north winning many of their tradiotnally safe seats from labour
2024 howevee labour won many of these seat abac and won back 39 scottish seats suggesting a significant factor in voting behviou rhas also returned back to a level of predicatbility in 2024

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21
Q

whihc ly factor is argubly most important

A

age becasue it seems tohave a higher signifcance and rediitibiltiy n votin gwhereas the othe factors geavily rely on eahc other and having been prediciatble in recent eyars due an increase in poitonal issues and ahort term factors,

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22
Q

which lt factors link togeter

A

social class and ethnicity
ethnicity and region
paetizan alignement and class

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23
Q

what are flaoting voters in the cotnext of short term influcne and what evidence suggests they are on a rise

A

voters who arent strongly attached to a particular party and can be persuaded to vote for any party they are suseptible to the influence of short term factors on voting behaviour
evidecne of a rise i floating voters comes from stats on partizan deelignement eg in 1964 48% of voters were alligned witha party today that figure is just 15 %
and evicnce suggest that 49 percent of voters voted differently from 2010-17

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24
Q

what is valence politics

A

also known as competance voting it is a model oof voting beaviour that emphasises that individuals vote based on peples juhdements of the overall compitence of the rival political parties

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25
what is rational choice theory
idea that voters act like consumers and are becomin gmoreso in recnet years, they now ocnsider how they will be affecred by diffreent parties if they were in govt and voting for what they think yould beneift them most
26
26 what is a salient issue/issue voting
part of the raitonal choice theory and it dictates that voters consider the issues that are most important to them when decidieng how to vote and base there judgmenet of each party on this issue , eg brexit or immigration
27
1what is insturmental voting 2what is expressive voting
1. pqart of rct the idea that the rational voters will vote for the parry that benefits them most eg for public sector increassing wages or for private sector decreasing taxes. 2. naother part of rct and the idea that rational voters will vote for the party that they believe will bring the country as a whole the most benifit not just themselves, this tends to apply most toy ounger people such as issues areound the climate
28
what is positonal voting
part of rct and it dictates that the most rational voters will vote for the party they believe shares their psotion /perspective on salent issues
29
what is valence voting
a theory that voters decide who to vote for based off of persnal judgmenets on how much tey trust the particular person in hcarge or there competnecy , to delvier a strong and effetive govt , may in 2017 trid despereately to appeal to valence voters as she was adimanet to be commited to creating a strong and stable govt
30
in 1979 who were the two party leaders
margerte thacter and james callaghan
31
describe the specific [ salient issues ] economic problems the uk was facing at the time and waht combined with stirkes did this result in
inflartion at a n all time high severe economic crisi an dworkers strikes combined to roduce the winter of discontent in the uk
32
which leader appeared more skilled in there use of media
thatcher appeared more skilled by far in her use of the media she was great appearing everweher and manageing regular photo appearences but callaghan was old fashioned
33
describe a news headline that played a roole in th eelection
cllaghna , crisis what crisis?
34
why does the 1979 elecion suggest paty leaders arent the deciding factor the elections
because callaghan was genuinly likeable and was a favourite to win anther election just a year earlier before the economic downturn when the economy was healthy, thatcher despite winning was considered heavily unlikeble
35
voter views on whihc valence factor most impacted the 1979 election
labours valence issue of economic inccopenty was by far the most significant issue
36
how can rational choice theory effectively explain the reuslt of the 1979 ge
rational choice took over s people wanted ot be better off and the toires presented a plan of economic cpmpetnacy .
37
overall did it seem that tories won or labour lost
labour lost due to the singular valenc efctor of innate economic incompetncy
38
in 1997 why wwre th tories divided
the party was incredibly divided over the issue of europe and the economic discontent , black wednsday crisi where 3.3 billion wiped fromuk stock exchange
39
what were blairs key ideas about anaging the economy that appealed from a valence persective
blair presented a third way approach where accepted neoliberal conomic reforms to appear as third way pm and alos to apply ot the mc floating voters that could then positionlly rely on him from an economic perspectve, as part of his new labour apporach he wanted to distance himself from the economic illetrateness of callaghnas labour and the ricahrd fox disstyer of 1983
40
what role di the news especially the sun play in the election cmapaign of 1997
the conservative press sided aganst john major as he was sleazy and incompetnent and " the sun backs blair " was highely improtant
41
why might parties manifesto pledges not have been the elections crucial determinant 1997
both partyies were relaitvely similar interms of ooicey and it was instead majors poor way of runnng thigngs and blairs young fresh presidnecial flair
42
which valence factors were most important in 1997
trust in blairs economic ability
43
is it firwr to aay the govt lost election or blair won
govt wa sdoomed major was weak altho blair was good and clever at pointing it out " i lead my party he follows his" only narrolwy won in 1992
44
why wa smays 2017 campaign presedential
instesd of focusing on her party se higlhighted her emenent economic comptency and how she would personally provide strong and stable govt
45
why was may citisied by the media
she was unwilling to paeticiapte in tv debates whihc made her come accorss as not compent and disconnected.
46
what form of media were labour really good at using in 2017
social media was used effectively to grab in voters
47
how did the polls suggest the electun campagin had a signiciifcna timpact on the outcome 2017
may orignally had a 20 point lead whihc she lost thrughr hte campaign at the exit poll only a 2% lead
48
how can the election be viewed from a rational choice perspective 2017
people angry at mays "kick at pensioners" corbyns hirer youth turnout
49
how can the election be explained from from a valence perspective 2017
tories governing and leadership and governence was hihley questioned people wwre unhappy about may brexit competency; dont forget this election was called because she had failed in her first year at ahieving a brexit deal
50
st factor ; policies / manifestos reasons why these determine election outcomes
theory; rational voters consider thought s on salient issues then they assess the policies of competing parties before voting on hte party witht he best policies or positional voting 1979; the tories radical new economic approach to tackling the countries porblems were popular and in contrast to labours far more moderate policies , similarily the torys plan to curb the trade unions power to deal with strike issues were far more popular than labours policies to improve trade union relations 1997; labours third way invlivng more economicly thatcherised ideas yet channeling more money into gvt services proved popular and amthing the tories spending plans gave the tories a sense of economic competence. 2017 the tories had a series of unpopular polices to uundermine there campaign eg the dementioa tax and more grammar schools, labour however had some popular policies such as abolished tuition fees and more nhs spending these were particualry atttractive to those fed up of austerity
51
reasons why policies and manifestos dont determine voting and results
counter theoyry that parties in recent decades have convered morre at hte ideoligcal centre ground policies are loosing there importance and it may be crediited that htey got reamped as corbyn moeved the party back to the left so more differences again 1979; policy secicelly werent as important to voters as they actually cared more about labours economc woes and there supoosed inability to deal with the economic crisis of the time 1997; many o f lbours tax and spending policies were matched to toeys o policies unlikely a deicdieng facotd
52
reasons why conducts of campagins do determine voting resullts
53
reasons why the conducts of campagins dont determine election outcomes
54
valence factor governing party competence- how can it be seen to determine voting results
55
how can valencfactor;governing party confidence be seen to no determine voting / results
56
how can valence factor the economy determine voters choice
57
how can valence faccotr the economy be seen to not be determining voter choice
58
conclusion point on what determines voter choice most often from short term factors
59
debate table yes and no brief points: election results are mainly decided by campaigns and manifestos YES THEY ARE and NO THEY ARENT
60
debate table to social facoters determine / dont detemrine election results
61
debate table elections are lost by govts or won by oppsotion
62
positives of opinion polls
63
negatvies of opinion pools and overall judgement