Voting Behaviour: Media

Question 1

Media influencing voting behaviour: for
NK

Answer 1

Sun 1992: “ if kinnock wins will the last person to leave Britain please turn out the lights”
Labour lost election
Cons won election with 323 seats
The sun claimed responsibility

Question 2

Class influencing voting behaviour: against
print media age

Answer 2

Not all voters/future voters read print media-> less likely to get influenced
In 2019: 46% of the telegraph readers are 65+
8% are 15-24
Minimal influence

Question 3

Class influencing voting behaviour: for
ED

Answer 3

Create perceptions of party leaders
2015 the sun: ed Milligan’s eating bacon sandwich messily-> if he can’t eat a British food how will he be in control of British gov
Labour lost election with 232 seats

Question 4

Class influencing voting behaviour: against
Readership

Answer 4

Media readership had decreased over the years-> influence has decreased
2000: 3.5m+ readers of the sun
2013: under 2.5m readers
Due to media on social media, or lack of interest

Question 5

Media influencing voting behaviour: for
Sm

Answer 5

Social media influence elections-> more people are on social media than read newspapers in uk
2016 twitter bots for brexit
Brexit so with 51% voting so

Question 6

Media influencing voting behaviour: against
EC

Answer 6

Social media can be an echo chamber-> people exposed to media they align with due to algorithms
Dissenting view is less likely to be heard
Analysts suggested that only 1-5% of twitter users were swayed due to bots