vouge

Question 1

who created vouge

Answer 1

conde nast

Question 2

who are conde nast

Answer 2

large global company w wide portfolio such as GQ, allure, glamour

Question 3

when did vouge first start

Answer 3

1892

Question 4

when was it purchased by conde nast

Answer 4

1909

Question 5

when was the uk version launched

Answer 5

1916

Question 6

why did vouge thrive in the 20th century

Answer 6

provided aspiring lifestyles acting as a post and during war get away for affluent women indulging in consumerist culture

Question 7

why did it extra thrive in 40s
50s and 60s culture

Answer 7

• audience of middle class who thrived most of consumerist culture
• rise of high fashion (haute culture) began to influence ready to wear markets, w vouge bridging the gaps between elite fashion houses and everyday wear

Question 8

how much copies does vouge sell in modern day per month despite print decline

Answer 8

200,000 copies per month

Question 9

conde nast risks - coloured magazine

Answer 9

• one of first magazines to start using coloured photography (was more expensive to use but could raise prices due to affluent audience)

Question 10

conde nast risks - modernity

Answer 10

conde nast purchased by advanced publications which encouraged more modernity and risk taking e.g first african american model in 1970s

Question 11

maximise profits - celebrity covers

Answer 11

• celeb front covers (star theory) and artists creating front covers such as andy warhol which attracts affluent audiences and pre sold

Question 12

maximise profits- reputation of ‘finding talent’

Answer 12

• featured photographers before fame eg cecile beaten
• featured writes before fame such as virginia wolf

Question 13

how do celebrity covers draw in global audiences

Answer 13

covers such as nelson mandela or princess diana reflect different culture contexts of diff countries

Question 14

why does vouge rely on advertising for revenue

Answer 14

decline of print

Question 15

how much does one full page in vouge cost

Answer 15

£36,000

Question 16

why do audiences like advertisements in vouge

Answer 16

they see vouge as an opinion leader so more likely to buy

Question 17

how does vouge utilise digitalisation

Answer 17

cross platform digital versions available and strong social media presence even globally e.g we chat for china

Question 18

conde nast diversified - colleges and conferences

Answer 18

• fashion and design college so people can learn from the best
• luxury conferences so people can pay to hear speeches and do workshops

Question 19

conde nast diversified - restaurant and bars

Answer 19

such as vouge cafe, synergising brand image to help build brand identity

Question 20

influence of anna wintor on vouge

Answer 20

she’s seen as a ‘badge of quality’ w her salary over £2m and conde nast even ‘loaning’ her
£1.6m for a house
- changed vouge towards more hollywood models and started teen and men’s vouge

Question 21

conde nast diversified - vouge fashion fund

Answer 21

funds new designers which conde baste made into a reality tv show on amazon

Question 22

conde nast diversified - vouge 100

Answer 22

has its own exhibition vouge 100 in national portrait gallery attracting mass audienves

Question 23

how is ethnicity represented in front cover

Answer 23

features sophia loren, famous in 60s as an ‘exotic beauty’ could play into ideas of ‘otherness’

Question 24

who is interviewed in article cover

Answer 24

sheila banks

Question 25

what is she discussing in article cover

Answer 25

talking about women as financially independent and women investing which is unusual as has no idependence legally until 1988 womens business ownership act and 1990 independent taxation

Question 26

what was the 1988 womens business ownership act

Answer 26

women can apply for a business loan without a male relative signing in agreement

Question 27

what was the 1990 independent taxation act

Answer 27

married women are now taxed independently and not on their husbands

Question 28

how does the article cover contradict itself when it comes to financial freedom for women

Answer 28

gives basic definitions of financial terms suggesting it’s a ‘new thing’ or target audience of women are dumb

Question 29

how does the cutex ad represent women stereotypically

Answer 29

shown as sexualised with women suggestively naked anchored by text such as ‘bare essentials’ and ‘birthday suit’ as colours for brand

Question 30

what does the advert say about being women enough

Answer 30

“are you women enough to wear them”

Question 32

what is on the imperial leather advert

Answer 32

a mother and child in conservative clothes

Question 33

how does the magazine represent ethnicity

Answer 33

- white models portrayed in jewels and expensive clothes - normalisation of pale skin tones through nude cutex lipsticks and limited shade range - egyptian men marginalised to background seen working whilst white women is dancing foreground - black men working in big whilst white man in suit is chilling