W10-11 QUEATIONNAIRE DESIGN Flashcards
(37 cards)
A ________ is a research method where you collect and analyze data from a group of
people.
survey
A _________________ is a specific tool or instrument for collecting the data. A survey & a questionnaire are types of
research instrument.
questionnaire
LETTER OF INTENT
Good day! We are BS Business Administration major in Marketing Management
students of Cavite State University - Trece Martires Campus. We are currently conducting research entitled “Influence of Cash Incentives on Employee Productivity Among
Selected Call Center Agents in Bacoor, Cavite.”
With that being said, we are humbly asking for your time and effort to answer the survey questionnaire as accurately as possible. Your participation in this survey is voluntary. You may refuse to take part in the
research without penalty. You will receive no direct benefits from participating in this
endeavor. However, your responses will be a great contribution to the tourism marketing
literature. The whole study and the processes of gathering data are guided by the RA
10173 or the Data Privacy Act of 2012. Therefore, your answers will be treated with
complete confidentiality and to be only used in the research, and unless you choose to
provide your name, will be entirely anonymous. If you have concerns about this
questionnaire, please contact me at campanionrosemae@gmail.com. Thank you so much
for your help!
QUESTIONNAIRE DESIGN
4 SAMPLING
- SAMPLE
- POPULATION
- POPULATION ELEMENT
- CENSUS
A SUBSET, OR SOME PART, OF A LARGER POPULATION.
SAMPLE
ANY COMPLTE GROUP OF ENTITIES THAT SHARE SOME COMMON SET OF CHARATERISTICS.
POPULATION
AN INDIVIDUAL MEMBER OF THE POPULATION.
POPULATION ELEMENT
AN INVESTIGATION OF ALL THE INDIVIDUAL ELEMENTS THAT MAKE UP THE POPULATION.
CENSUS
In probability sampling, every element is the population has a known, non-zero probability of selection.
PROBABILITY SAMPLING
The simple random sample, in which each member of the population has an equal probability sample.
PROBABILITY SAMPLING
PROBABILITY SAMPLING 4
- SIMPLE RANDOM SAMPLING
- SYSTEMATIC SAMPLING
- STRATIFIED SAMPLING
- CLUSTER SMPLING
Each population element has an equal chance of being chosen
to participate in the research
study.
Simple Random
A method that requires
selecting samples based
on a system of intervals in a
numbered population.
SYSTEMATIC SAMPLING
A method of sampling that involves the division of a
population into smaller
subgroups known as _________.
strata
**Stratified Sampling
A method of sampling that involves the division of a
population into smaller
subgroups known as strata.
Stratified Sampling
A method of collecting data from a large population by dividing it into smaller groups< or clusters.
Cluster Sampling
In non-probability sampling, the probability of any particular member of the population being chosen is unknown.
Non-probability Sampling
The selection of sampling units
in non-probability sampling is quite arbitrary, as researchers rely heavily on personal judgement.
Non-probability Sampling
It is used when researchers choose any willing and available
individuals as participants.
Convenience Sampling
With this method researchers choose the first participant to match the participant profile.
Snowballing Sampling
A technique that constructs sample subgroups reflecting their proportional representation in the
population.
Quota Sampling
It refers to intentionally
selecting participants
based on their characteristics,
knowledge, experiences, or
some other criteria.
Purposive Sampling
An individual who is responsible for gathering data in the field.
Fieldwork
- A research supplier that specializes in gathering data.
Field interviewing service
