W10 lecture 9 Pricing, Distribution and Servitisation Strategic Marketing concerns. Flashcards
1
Q
Pricing Methods (some core approaches)
A
- Cost-based
- Competitor based
- Customer-value based
2
Q
Whhich are the influencing factors?
A
External Factors • Customers • Supply/demand • Price elasticity • Legal (regulations) • Distribution channels • Competitors Internal Factors • Organisational objectives – incl. marketing objectives • Costs
