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DBI > W7: The Networked Organisation > Flashcards

W7: The Networked Organisation Flashcards

1
Q

What is e-business strategy

A

How we go fro bricks and mortar to clicks and mortar

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2
Q

What is e-business

A

Business activities using the internet

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3
Q

What is M-Commerce

A

Commerce on mobile phones

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4
Q

What is social commerce

A

Social commerce refers to the integration of e-commerce with social media platforms. It involves the use of social networks to promote and sell products and services,

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5
Q

list 6 types of E/M- commerce

A
  • B2C
  • B2B
  • C2C
  • C2B
  • B2A
  • C2A
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6
Q

What are the foundations/causes of e commerce - 6 points

A
  • wireless internet: wifi, 4g, 5g
  • more powerful smartphones
  • wearable devices
  • reduced cost of internet
  • social media
  • internet based models of computing: apps, clouds etc
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7
Q

8 Benefits/capabilities of e-commerce

A
  • ubiquity: anytime, anywhere customer centric focus
  • global reach: new products, markets etc
  • univ. standards: know how to set up and use tech
  • richness: lots of info for and about customers
  • interactivity: with customers
  • info density: price and cost transparency
  • personalisation: tailored offerings for customers
  • social technology: users connected thru social media to generate content
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8
Q

name 3 e-business strategies (chaffey, 2019)

A
  • bricks and mortar
  • bricks and clicks
  • clicks and mortar
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9
Q

list 7 internet business models

A
  • e-tailer: sell physical prods directly to user/business e.g. amazon
  • Transaction broker: Saves users money by processing online sales and taking a fee e.g. Expedia
  • market creator: provide digital environment for buyers and sellers to meet e.g. ebay
  • Content provider: provides online content e.g. spotify
  • community provider - creates online meeting place e.g. facebook
  • portal: point of entry to web e.g. google
  • Service provider: provides applications like photo sharing, video sharing, user generated content, data storage etc
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10
Q

List 4 newer internet business models1

A
  • social networks: e.g. blogs etc to attract audience
  • online advertising
  • on demand e-commerce like uber
  • online entertainment - netflix
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11
Q

Types of e-commerce revenue models

A
  • advertising
  • sales
  • subscriptions
  • free/fremium
  • transaction fee
  • affiliate
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12
Q

define upstream and dpwnstream supply chain

A
  • upstream: making products
  • downstream: distributing products
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13
Q

what is B2B electronic data interchange

A

company and supplier systems share data

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14
Q

what is B2B private industrial network

A

A B2B (Business-to-Business) private industrial network refers to a digital network or platform that is specifically designed for the interaction and transaction between businesses, particularly in the industrial sector.

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15
Q

What is a B2B net marketplace

A

online marketplace that buyers can purchase from multiple sellers

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16
Q

Draw and explain push and pull based supply chain models

A

In a push supply chain, products are produced in anticipation of customer demand, whereas in a pull supply chain, products are produced in response to actual customer demand.

slide 469

17
Q

draw and explain B2C relationship management

A

slide 470

18
Q

two types of digital marketing

A
  • Seo
  • ppc
19
Q

Why is UX important

A

Customers have low switching barries and can easily be put of by poor UX

20
Q

name 4 digital marketing analysis tools

A
  • google analysis
  • google pagespeed
  • user testing
  • Hotjar/clicktale
21
Q

name 5 digital marketing methods

A
  • social advertising
  • social selling
  • email marketing
  • influencer/affiliate
  • traditional - TV, Radio etc
22
Q

Draw the 2022 2Laudon e-commerce presence map

A

slide 481

23
Q

Draw the 2022 2Laudon CRM Software capabilities and customer data model

A

Slide 482

24
Q

define social business

A

Social business is a type of business model that prioritizes addressing social problems and needs, often focusing on sustainability and impact rather than profit maximization.

25
Q

list 8 social business applications

A
  • social networks: connect thru personal and business profiles
  • crowdsourcing: harness collective knowledge to generate new ideas and solutions
  • shared workspaces: coordinate projects and tasks, co-create content
  • Blogs and wikis: publish, and rapidly access knowledge
  • social commerce: share opinions about purchasing
  • file sharing: upload, share and comment on photos and other docs
  • social marketing: use SM to interact with customers and derive customer insights
  • communities: discuss topics in open forums
26
Q

list 5 social commerce capabilities

A
  • newsfeed: stream of notifications from friends and advertisers that social users find on home page
  • Social sign-on: websitses allow users to sign in through their social networks to get customer info for marketing
  • collaborative shopping: environment where consumers can share shopping experiences
  • network notification - environment consumers can share approval/disapproval of products e.g. like button
  • Social search: environment consumers can ask friends for advice on purchases/products/services
27
Q

Draw the social CRM process

A

slide 488

28
Q

What is a global system

A

A system that spans several countries
- often includes redeployment of standardised systems across various regions
- can be at any business level - business unit, function, whole company etc

29
Q

What are the 6 benefits of a global system

A
  • reduced cost of global ops and transactions
  • increased export of products/services
  • cheaper overseas labour
  • instant and free global comms
  • 24/7 customer experience
  • low cost suppliers
30
Q

list the 3 stepprocess with improving global informarion systems

A
  • define the core business processes
  • identify the core systems to coordinate centrally
  • choose an approach: incremental, grand redesign, evolutionary
31
Q

list 5 global implementation challenges

A
  • agreeing on common user requirements
  • introducing changes in bsuiness processes
  • coordinating applications development
  • coordinating software releases
  • encouraging local users to support global system
32
Q
A

DBI (7 decks)

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