Website Optimization

Question 1

What tasks are the marketing team typically responsible for to ensure a website is crafted to support digital marketing campaigns

Integrating business ops with the websites
Developing the site API
Editing website copy
collaborating on design layouts

Answer 1

Editing a websites copy & collaborating on design layouts

Question 2

Which website hosting option is typically the most expensive?

Answer 2

Dedicated

Question 3

you have chosen your domain name, installed wordpress and have successfully logged in. What is the next step

Answer 3

Install a them and add your plugins

Question 4

Which website can you use to find a reputable source of wordpress themes for your own site?

Answer 4

TemplateMonster

Question 5

When creating content for your website, each website page should?

Include lots of graphics
be entertaining
include a CTA
be easy to read

Answer 5

Be easy to read & include a CTA

Question 6

You want to A/B test and have already picked one variable, and chosen your goal. What shoudl you do next?

Answer 6

Set up your control and challenger

Question 7

Ensuring your website is easy to use for visually or mobility impaired users is an example of which of the 5 key principles of good UX and UI design?

Answer 7

Accessibility