Week 1

Question 1

What 2 things are attitudes subjected on?

Answer 1

• emotional memories
• schemas

Question 2

Limitations of Ajzens theory of planned behaviour:

Answer 2

• assumes that intentions are explict (e.g. addictions).
• is not followed on external limitations
• time frame between extent and behaviour
• good intentions are not always translated into behaviour.

Question 3

What are explicit measures?

Answer 3

Ask directly about the thing you are interested in. Yes/no categories.

Question 4

What are implicit measures?

Answer 4

Don’t ask anything directly but infer attitudes from data.

Question 5

Evaluation of explicit measures?

Answer 5

+ easier to obtain
- social desirability

Question 6

Evaluation of implicit measures?

Answer 6

+ over come bias
- more difficult to obtain