Week 1 Flashcards
(34 cards)
What is advertising
It depends on the kind of advertising, they all have different elements to them
Can advertisments be harmful?
Yes, it can promote harmful racist, sexist, imagery
What do you tend to see in Advertisements the more you look back throughout history?
You tend to see a lot more harmful, racist, and sexist imagery
Whats the difference between Advertising in the past vs now? in terms of the issue of privacy?
They used to be things you would see on tv? they didnt know much about you. but now advertisements are after our information. they track everything we do online and they use this data to sell us stuff.
What is Advertising a reflection of?
Advertising is a reflecting and reproducing what we already have in our society. They did not invent racism, sexism, or misogyny, instead because it was already in society they would just project it in their advertisements.
What does it mean when we say advertisement is a microcosm of history?
It means that you can tell what was going on in certain time periods of our history through ads.
Whats an example of Advertisments being racist?
The Indian and Residential School ads where theyd say “my skin is brown but my heart is white”, the idea was to kill indigenous culture.
Advertisers like to do what with stereotypes?
They like to play up on stereotypes because it doesnt require too much work to be racist or sexist.
What does fletcher define as an advertisement?
A type of marketing communication. it is funded message aimed at the public.
Advertising is a part of what and considered…?
Its a part of culture and considered an art form.
What are the two different types of cultures?
Material and Immaterial.
Material and immaterial need to exist together to create culture.
What is Material Culture?
Physical artifacts of a culture
What is immaterial culture?
Values, Norms and social roles.
How is culture created?
Through Socialization, we do this every second of the day.
What is a social structure?
Stable patterns of social relations.
What does it mean to look at micro.
Patterns of close social relations formed during face to face ineraction
What does it mean to look at macro.
the large, impersonal social relations, so like canada as a whole, london as a whole, western as a whole.
What guides social structures?
Rules and Norms
What are norms?
They are a guideline on how people should act. they can be formal based on written rules or informal based on interactions
What is Social Control.
Actions by others to precent or respond to broken norms. they can also be formal or informal.
What are values?
Guidelines on how we should evaluate the world.
What is the sociological imagination?
Seeing personal issues as societal troubles or seeing personal biography as a part of history?
What is a paradigm and what are the four major ones?
Paradigms are theoretical frameworks for ways of thinking, knowing, and doing research
the four main ones are
Functionalism
Conflict Theory
Symbolic Interactionism
and Feminist/Gender theories
What is Functionalism, is it macro or micro?
Funcitonalism is concerned with Macro StructuresIt sees society as a system that works well when its balanced and there is equilibrium. aspects of society function together to create this equilibrium.
