Week 1 Lesson 1: Quantitative Vs. Qualitative Flashcards
(45 cards)
more respondents
quantitative
opinions, perceptions
quantitative
short contact time
quantitative
survey, questionnaire
quantitative
more numbers
quantitative
hypothesis
quantitative
close ended questions
quantitative
testing, distance
quantitative
tables, graphs
quantitative
scale, ranking
quantitative
less writing
quantitative
what’s the highest, lowest level
quantitative
what’s the extent
quantitative
how many, how much, how often
quantitative
habits, practices, skills, performance
quantitative
less participants
qualitative
less participants
qualitative
experiences
qualitative
experiences
qualitative
longer contact time
qualitative
longer contact time
qualitative
Interview (structured/unstructured)
qualitative
more words, assumptions
qualitative
more words, assumptions
qualitative