WEEK 1 - WEEK 2 Flashcards
(23 cards)
the process of getting people interested in your company’s product or service
Marketing
pertains to all aspects of a business, including product development, distribution methods, sales, and advertising
Purpose of Marketing
idea of having a product campaign that takes place online or on social media
INTERNET MARKETING
optimizing content on a website so that it appears in search engine results
SEARCH ENGINE OPTIMIZATION
publish blogs and write about a brand’s industry to nurture the interest of potential customers who browse the internet for information
BLOG MARKETING
through print materials, businesses continue to sponsor articles, photography, and similar content in the publications their customers are reading
PRINT MARKETING
brands pay a search engine to place links on pages of its index that get high exposure to their audience
SEARCH ENGINE MARKETING
aside from commercials, marketers now put money into creating and publishing all kinds of videos that entertain and educate their core customers.
VIDEO MARKETING
increase sales and overall revenue
Revenue Growth
capture a larger portion of the market
Market Share Expansion
attract new customers to the business
Customer Acquisition
increase recognition and awareness of the brand
Brand Awareness
ensure customers are pleased with products and services
Customer Satisfaction
optimize marketing costs while maximizing results
Cost Efficiency
establish the brand as a leader in innovation and creativity
Innovation Leadership
include print media, billboard and TV advertising, flyer and poster campaigns and radio broadcast advertising
TRADITIONAL MARKETING
strategies that are consumer focused, offers products and services based on what the target market desires rather than what the company wants them to have
CONTEMPORARY MARKETING
customers prefer products that are inexpensive, affordable, and widely available
PRODUCTION CONCEPT
customers will always prefer and patronize products of high quality
PRODUCT CONCEPT
aggressive selling and promotional efforts
SELLING CONCEPT
considers the needs of both the customer and the product offered, to provide a solution to the customer’s actual or perceived problem
MARKETING CONCEPT
goes further to include considerations that protect the customers’ well-being and interests, as well as the interests of the environment and society
SOCIETAL MARKETING CONCEPT
all marketing activities are for the purpose of establishing, maintaining, and strengthening meaningful long-term relationships with customers
RELATIONSHIP MARKETING CONCEPT
