Week 11 Flashcards

(49 cards)

1
Q

What is a z-test

A

Hypothesis test used for a single mean if the sample is large enough and drawn at random

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

How do you find the z-test

A
  1. Specify the null and alternative hypothesis
  2. Specify the level of sampling error allowed
  3. Determine the sample standard deviation
  4. Calculate the estimated standard error of the mean using the formula
  5. State the result whether the null hypothesis can be rejected
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

What is a t-test

A

Hypothesis test used for a single mean if the sample is too small to use the z-test

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

How to do the t-test

A
  1. Specify the null and alternative hypothesis
  2. Specify the level of sampling error allowed
  3. Determine the sd
  4. Calculate the standard error
  5. Calculate the t-statistic
  6. State the result
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

How do you hypothesize about two means

A
  1. Specify the null and alternative hypothesis
  2. Set the level of sampling error
  3. Calculate the estimated standard error of the differences between the two means
  4. Calculate the test statistic Z
  5. State the result
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

What is an experiment

A

Research approach where one variable is manipulated and the effect on another variable is observed

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

What is experimental research referred to as

A

Causal research because it is the only type of research that has potential to demonstrate change in one variable

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

What are three things you must show in an experiment

A
  1. Correlation or concomitant variation
  2. Appropriate time order of occurencce
  3. Elimination of other possible factor
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

What are three types of evidence for causal relationships

A
  1. Correlation
  2. Appropriate time order of occurrence
  3. elimination of other possible causal factors
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

What are ways to show a causal relationship

A
  1. Correlation between two variables
  2. Showing that there is an appropriate time order of occurrence
  3. Eliminating other possible causal factors
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

What are laboratory experiments

A

Experiments conducted in a controlled setting

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

What are field experiments

A

Tests conducted outside the lab in an actual environment

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

What is validity

A

Defined as the degree to which an experiment actually measures what researchers was trying to measure

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

What is internal validity

A

Refers to the extent to which competing explanations for the experimental results observed can be ruled out

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

What is external validity

A

Refers to the extent to which the causal relationships measured in an experiment can be generalize to outside persons, setting and times

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

What is experimental notation

A
  1. X is used to indicate the exposure of an individual or a group to an experimental treatment
  2. O is used to refer to the process of taking measurements on the test units
  3. Different time periods are represented by horizontal arrangements
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
17
Q

What are test units

A

Test units are individuals, groups of individuals or entities whose response to the experimental treatments is being tested

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
18
Q

What are extraneous variables

A

Variables that pose a threat to experimental validity

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
19
Q

What are some examples of extraneous variables

A
  1. History
  2. Maturation
  3. Instrument variation
  4. Selection bias
  5. Mortality
  6. Testing effects
  7. Regression to the mean
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
20
Q

History

A

This is the intervention between the beginning and end of the experiment of any variable or event other than those manipulated by the researchers

21
Q

Maturation

A

Refers to changes in subjects during the course of the experiment that are a function of time; it includes getting older, hungrier more, the like

22
Q

Instrument variation

A

Refers to any changes in measurement instruments that might explain differences in the measurement taken

23
Q

Selection bias

A

Is encountered in situations where the experimental or test group is systematically different from the population to which the researcher would like to project the experimental results or from the control group

24
Q

What do researchers do to ensure equality of groups?

A
  1. Randomization involves assigning subjects to test groups and control groups at random
  2. Matching involves what the name suggests making sure that there is one to one match between people or other units in the test and control groups in regard to key characteristics
25
Mortality
Refers to the loss of test units during the course of an experiment
26
Why is mortality a problem
It is a problem because there is no easy way to know if the lost units would have respondent to the treatment variable in the same way as those units that remained throughout the entire experiment
27
Testing effects
Results from the fact that the process of experimentation can produce its own effect on the responses observed
28
What are main testing effects
Possible effects of earlier observations on later observations
29
What are interactive testing effects
The effect of prior measurement on the subjects response to a later measurement
30
What is the regression to the mean
Refers to the observed tendency of subjects with extreme behaviour to move toward the average for that behavior during the course of an experiment
31
What are four basic approaches used to control extraneous factors?
1. Randomization 2. Physical control 3. Design control 4. Statistical control
32
What is randomization
Carried out by randomly assigning subjects to treatment conditions so that extraneous causal factors related to subject characteristics can be assumed
33
Physical control
Extraneous causal factors involved holding constant the value or level of extraneous variables throughout the experiment
34
Design control
Control of extraneous factors by means of specific types of experimental designs developed for this purpose
35
Statistical control
Can be used to account for extraneous causal factors if these factors can be identified and measured throughout the course of the experiment
36
What is an experimental design
Test in which the researcher has control over and manipulates one or more independent variables
37
What do experimental designs include
1. Treatment or experimental, variable (independent variable) that is manipulated 2. Subjects who participate in the experiment 3. Dependent variable that is measured 4. Plan or procedure for dealing with extraneous causal factors
38
What is a treatment variable
The independent variable that is manipulated or changed
39
What is manipulation
Refers to the process which the researcher sets the levels of independent variable to test a particular causal relationship
40
What is experimental effect
The effect of the treatment variable on the dependent variable
41
What is contamination
Inclusion in a test group of a group of respondents who are not normally there
42
What are the problems that may occur in implementation
1. Difficulty gaining cooperation within the organization 2. Contamination problems 3. Differences between test markets and total population 4. Lack of an appropriate group of people or get geographic area of a control group
43
What are pre experimental designs
Often difficult to interpret because they offer little or no control of extraneous factors
44
What are one shot case study designs
Involves test units to the treatment variable for some period of time and then taking a measure of the dependent variables
45
What are the weaknesses in the one showcase study design
No pretest observations are made in the units that will receive the treatment and no control group oftest units that did not receive the treatment observed
46
What is one group pretest posttest design
Is the design employed most frequently for testing changes in established products or marketing strategies
47
What is true experimental design
The experimenter randomly assigns treatments to randomly selected test units
48
Why is randomization so important
This helps make the results of true experimental designs more valid than the results of pre-experimental designs
49
What is the principal reason for choosing randomized experiments
They clarify causal inference