Week 2 Flashcards
(34 cards)
Describe a demand curve:
A demand curve is a function that shows the quantity demanded at different prices.
Define ‘quantity demanded’
The quantity demanded is the quantity that buyers are willing and able to buy at a particular price.
Define the ‘law of demand’
The lower the price, the greater the quantity demanded
Explain Consumer surplus
Consumer surplus is the consumers gain from the exchange or the difference between the maximum price a customer is willing to pay for a certain quantity and its market price.
How is the total consumer surplus measured?
The total consumer surplus is measured by the area beneath the demand curve and above the price.
How is total consumer surplus calculated?
Area of triangle:
( Base x Height ) / 2
What effect does an increase in demand have on the demand curve?
Increase in demand shifts the demand curve outward, up and to the right.
What effect does a decrease in demand have on the demand curve?
A decrease in demand shifts the demand curve inward, down and to the left.
What are the 6 most important demand shifters?
- Income
- Population
- Price of substitutes
- Price of complements
- Expectations
- Tastes
How does income shift demand?
When people get richer, they buy more stuff.
Describe a ‘normal good’.
When an increase in income increases the demand for a good, we call it a normal good.
Describe a ‘inferior good’.
A good for which an increase in income decreases the demand is called an inferior good.
How can population shift demand?
More people, more demand
How do price of substitutes shift demand?
If two goods are substitutes, a decrease in the price of one good leads to a decrease in the demand for the other good.
How do the price of complements shift demand?
If two goods are complements, a decrease in the price of one good leads to an increase in the demand for the other good.
Describe complements
Complements are things that go well together.
How do expectations shift demand?
The expectation of a reduction in the future oil supply increases the oil demand today.
How does taste shift demand?
Changes in tastes caused by fads, fashions, and advertising can all increase or decrease demand
Define the ‘supply curve’
The supply curve is a function that shows the quantity supplied at different prices.
Describe ‘the quantity supplied’.
The quantity supplied is the amount of a good that sellers are willing and able to sell at a particular price.
Define the ‘law of supply’
The higher the price, the greater the quantity supplied.
Explain producer surplus
Producer surplus is the producer’s gain from the exchange or the difference between the market price and the minimum price at which a producer would be willing to sell a particular quantity.
How is total producer surplus measured?
By the area above the supply curve and below the price.
What are the 5 most important supply shifters?
- Technological innovations and changes in price of inputs
- Taxes and subsidies
- Expectations
- Entry or exit of producers
- Changes in opportunity costs