WEEK 2: BEHAVIORAL CONTEXT OF CONSUMER EDUCATION

Question 1

Main theoretical orientation of Family and Consumer Sciences.

Answer 1

Human Ecology Theory

Question 2

Elements of Consumer Education

Answer 2

1. For whom is Consumer Education
2. What can be learned
3. Context
4. Content

Question 3

Elements: What can be learned?

Answer 3

Knowledge, Attitudes,
Behavior

Question 4

Elements: Content

Answer 4

• Products
• Ideas
• Services

Question 5

Behaviorally oriented framework

Answer 5

1. Individuals & groups actively participating…
2. in consumer programs and…
3. should gain competence in the knowledge and skills needed…
4. to make decisions and take actions as consumers which
5. should be reflected in the various modes of consumer behavior

Question 6

Specific Modes of Consumer Behavior

Answer 6

1. Coping
2. Questioning
3. Planning
4. Purchasing
5. Conserving
6. Participating
7. Influencing

Question 7

Specific Modes:
includes applying basic consumer survival skills to everyday situations.

Answer 7

Coping

Question 8

Specific Modes: encourages a think-for-yourself attitude by asking questions before
purchasing and to challenge misinformation

Answer 8

Questioning

Question 9

Specific Modes: includes the process of managing
financial resources and obtaining income as well as spending, saving,
investing, borrowing, and taxpaying

Answer 9

Planning

Question 10

Specific Modes:

decision-making in buying goods and services.

Answer 10

Purchasing

Question 11

Specific Modes:

encourages consumer actions that preserve the use of resources
efficiently and effectively.

Answer 11

Conserving

Question 12

Specific Modes:

involvement as a citizen in policy decisions concerning business,
government and community living.

Answer 12

Participating

Question 13

Specific Modes: active participation in
drafting/modifying consumer policies, institutions and others to
affect consumer interests.

Answer 13

Influencing

Question 14

What can the Consumers Learn?

Answer 14

1. Knowledge
2. Skills
3. Attitudes

Question 15

Learning: factual, procedural, conceptual,
principle

Answer 15

Knowledge

Question 16

Learning: cognitive, behavioral, reactive,
interactive

Answer 16

Skills

Question 17

Learning: consistency, feelings, readiness

Answer 17

Attitudes

Question 18

The Educational Process

Answer 18

Goal > Learning Events >
Assessment

Question 19

Forms of Consumer Education

Answer 19

• Stimulating Sales or Use
• Building Trust
• Increasing Satisfaction
• Protection against fraud
• Lifestyle check
• Information Awareness

Question 20

Causes of Consumer Problem

Answer 20

• Lack of knowledge and skills
• Flaws in the Environment
• Lack of Motivation
• (Value x Expectancy =
  Motivation)
• Lack of incentives

Question 21

Forces that Drives a Need for Consumer Education

Answer 21

1. Marketing Forces
2. Legal Forces
3. Organizational Forces

Question 22

Forces: Marketing Forces

Answer 22

• Correcting misconceptions
• Increasing consumer satisfaction
• Stimulating demand

Question 23

Forces: Legal Forces

Answer 23

• Limiting/Upholding product liability

Question 24

Forces: Organizational Forces

Answer 24

• Reducing costs
• Promoting common vision and values

Question 25

Restraining Forces for CE

Answer 25

* No Return of Investment * Inexperience with consumer education * What could the consumers learn?

Question 26

involves finding data on consumer behaviors/preferences to establish a target market segment for a product/service.

Answer 26

Consumer Research

Question 27

a research methodology use since the late 1990s in the fields of consumer behavior and marketing.

Answer 27

Netnography

Question 28

Comprehensive Theory of Choice (Factor)

Answer 28

1. Goal Formation 2. Acquisition 3. Consumption 4. Disposition

Question 29

Process of Evaluating CE Program

Answer 29

* Systematically gather evidence * Analyze the evidence * Draw conclusions * Effective, efficiency, appealing

Question 30

a law that protects the interest of the consumer, promote his/her general welfare and to establish standards of conduct for business and industry.

Answer 30

The Consumer Act of the Philippines (RA 7394)

Question 31

A driving force for ‘alternative’ sustainable consumption, via expression through consumer behavior such as purchasing local organic food.

Answer 31

Ecological Citizenship

Question 32

CTC: Desire, priority, preference, intention

Answer 32

Goal Formation

Question 33

CTC: * Access * Exchange * Delivery

Answer 33

Acquisition

Question 38

CTC: Preparation, maintenance, use, storage

Answer 38

Consumption

Question 39

CTC: Trash, sell, recycle, give

Answer 39

Disposition