Week 2 Mcgraw Hill

Question 1

The purposes of the environment scan include

Ensuring product offerings are relevant and meaningful
Formalize marketing strategies and tactics
Assess internal resources
Identify opportunities and threats

Answer 1

Ensuring product offerings are relevant and meaningful
Identify opportunities and threats

Question 2

Generation Y or ____ is the group of people born between 1981 and 2000

Answer 2

Millennials

Question 3

Identify the characteristics that describe generation X

Exerts greater influence on technology products when compared with Gerard on Y
Knowledgeable consumers
Less prone to materialIsm and extravagance than the baby boomers
Wealthiest generation in Canada

Answer 3

Knowledgeable consumers
Less prone to materialize and extravagance than the baby boomers

Question 4

Which of the following factors are changing the way marketers relate and communicate with consumers, and how people communicate and interact with each other- impacting social-cultural norms within our society?

Consumers increasing emphasis on traditional, in person contact
Consumers ability to desire to access the internet on multiple devices
Consumers increased willingness to use pen and paper for all forms of communication
Consumers widespread use of internet

Answer 4

Consumers ability and desire to access the internet on multiple devices
Consumers widespread use of the internet

Question 5

A notable trend in the changing Canadian population is

Answer 5

Growth in immigration from Asia

Question 6

Which component of environmental scan pertains to the income, Expenditures, and resources affecting the cost of running a business or household?

Economy
Industry
Employment
Competitive

Answer 6

Economy

Question 7

Senior citizens represent approximately __% of the Canadian population

Answer 7

17%

Question 8

Which environmental force consists of restrictions provincial and federal laws place in business with regard to the conduct of its activities?

Answer 8

Regulatory

Question 9

Which generation cohort was born between 1946-1965?

Answer 9

Baby boomers

Question 10

Which of the following statements regarding generation X are correct?

They were brown between 1966 and 1980
They make up about 20% of the population in Canada
Most of them are retired with fixed incomes
They are the parents of baby boomers

Answer 10

They were born between 1966 and 1980
They make up about 20% of the population in Canada

Question 11

Which of the following external areas does an environmental scan look at?

Emotional forces
Demographic forces
Political forces
Psychological forces

Answer 11

Demographic forces

Question 12

What are characteristics of Generation Y?

They are people who are born between 2001 and 2015
They are interested in music, video games, and computers
They are people who were born before baby boomers
They are mostly children of baby boomers

Answer 12

They are interested in music, video games and computers
They are mostly children of baby boomers

Question 13

Which of the following best described generation X?

Older than baby boomers
Mostly employed part-time
Highly educated
Pioneers of technology

Answer 13

Highly educated

Question 14

According to the 2016 census of canada, the fastest growth rate is the what population

Answer 14

Aging population

Question 15

The group of people born between 1966 and 1980 are called

Answer 15

Generation x

Question 16

The purposes of the environment scan include

Assess internal resources
Formalize marketing strategies and tactics
Ensuring product offerings are relevant and meaningful
Identify opportunities and threats

Answer 16

Ensuring product offerings are relevant and meaningful
Identify opportunities and threats

Question 17

Research suggests that typical consumers

Rely on only one electronic device for all their needs
Prefer to ply games on desktop computers
Limit their smartphones to working hours
Use electronic devices for different roles throughout the day

Answer 17

Use electronic devices for different roles throughout the day

Question 18

Marketers use social media to

Answer 18

Communicate with consumers

Question 19

Marketers routinely conduct environmental scans in order to

Answer 19

Stay relevant with consumers

Question 20

Generation Y or _____ is the group of people born between 1981 and 2000

Answer 20

Millennials

Question 21

Which of the following is a key area in which marketers scan the marketing environment?

Poverty forces
Demographic forces
Employment forces
Industry forces

Answer 21

Demographic forces

Question 22

What does the SWOT analysis stand for?

Answer 22

Strengths
Weaknesses
Opportunities
Threats

Question 23

The statistical study of populations is called

Answer 23

Demographics

Question 24

In order to stay relevant with consumers marketers

Answer 24

Routinely conduct environmental scans

Question 25

True or false? Marketers scan the elements of the marketing environment to identify business risks and opportunities?

Answer 25

True

Question 26

____ forces include ideas and attitudes that are learned and shared

Answer 26

Socio-cultural

Question 27

Which of the following refers to inventions or innovations from applied science or engineering research? Competitive forces Technological forces Regulatory forces Economic forces

Answer 27

Technological forces

Question 28

To do a thorough environmental scan, a marketer must consider both current and potential_____ in designing a marketing strategy

Answer 28

Competitors

Question 29

Which statement about regulations as an environmental force is true? They have had little to no impact on businesses intellectual property Governmental regulations are typically enforced to lower competition They often place restrictions on the activities of businesses They are usually placed on market practices by private institutions

Answer 29

They often place restrictions in the activities of businesses

Question 30

In order to stay relevant with consumers marketers

Answer 30

routinely conduct environmental scans

Question 31

The purposes of the environmental scan include

Answer 31

Identify opportunities and threats Ensuring product offerings are relevant and meaningful

Question 32

Which force refers to inventions or innovations from applied science or engineering research?

Answer 32

Technological forces

Question 33

____ allow consumers to communicate with friends, express opinions, and conduct research before purchasing products

Answer 33

Social media sites

Question 34

____ refer to innovations or inventions that stem from scientific or engineering research

Answer 34

Technological

Question 35

Which elements of SWOT are internal?

Answer 35

Strength and weaknesses

Question 36

Which elements of SWOT are external?

Answer 36

Opportunities and threats

Question 37

Describing a population with characteristics like age, gender, ethnicity and income is referred to as?

Answer 37

Demographics

Question 38

The net generation generally refers to which group?

Answer 38

Generation z

Question 39

Which of the following best describes the trend in interpersonal communication in Canada? It uses more electronic devices It is more frequently outside the home It is less frequent It is more face to face

Answer 39

It uses more electronic devices

Question 40

The latest Canadian census shows that_____ of the nations growth between 2018 and 2019 was due to immigration

Answer 40

83%

Question 41

Which environmental force of restrictions provincial and federal laws place on business with regard to the conduct of its activities

Answer 41

Regulatory

Question 42

Which component of an environmental scan pertains to the income, expenditures and resources affecting the cost of running a business or household?

Answer 42

Economy

Question 43

Cultural values of a population are the basis for _____ forces

Answer 43

Social

Question 44

Which environmental force refers to the alternative forms that could provide a product to satisfy a specific markets need?

Answer 44

Competitive

Question 45

Which if the following statements about regulations as an environmental force is true. They are usually placed in market practices by private institutions They have had little to no impact on businesses intellectual property Governmental regulations are typically enforced to lower competition They often place restrictions on the activities of businesses

Answer 45

They often place restrictions on the activities of businesses

Question 46

Internet analytics company “comScore” reveals that typical consumers start the day

Answer 46

Checking email on a smartphone

Question 47

Identify the forces of the economy

Answer 47

Macroeconomic forces Microeconomic forces