Week 22 - Measures of Performance Flashcards
(54 cards)
What do ratios express?
A relationship between two numbers.
How is an accounting ratio calculated?
By dividing one financial statement (F/S) number by another number from the same financial statement.
Why are ratios useful in accounting?
They standardise information by controlling for size differences.
What does the use of ratios allow for in analysis?
Comparability (benchmarking).
What is cross-sectional analysis?
Comparing different companies at the same time using ratios.
What is time series analysis?
Comparing the same company over different periods using ratios.
Besides comparing firms or time periods, what else can ratios be compared to?
An absolute target or benchmark.
What are the four main categories of accounting ratios?
Measures of performance
Measures of working capital
Measures of solvency and liquidity
Measures of return on investment and risk
What do measures of performance assess?
How the company is performing financially, specifically the profits generated.
What do measures of working capital indicate?
The company’s ability to manage elements of working capital effectively.
What do measures of solvency and liquidity show?
The company’s ability to pay its liabilities as they fall due.
What do measures of return on investment and risk indicate?
The company’s ability to generate returns for shareholders and the level of company risk.
What do measures of performance tell us?
How well the company is doing financially.
In accounting, what does “performance” mean?
How efficiently a company is generating profit from its operations
What are the two main types of performance ratios?
Profit margins and returns.
What are examples of profit margin ratios?
Gross profit margin
Operating profit margin
Net profit margin
What is an example of a return ratio used in performance measures?
Return on Capital Employed (ROCE).
What is a decomposition of ROCE?
Return on Total Assets (ROA).
What are three terms that all refer to the same concept of income from selling goods or services?
Revenue = Sales = Turnover (UK term).
What is another term for finance cost?
Interest expense.
What are three terms that all refer to the bottom line of a company’s financial performance?
Profit or loss = Net income = Earnings.
What do margins tell us in accounting?
Margins tell us about profit levels as a proportion of revenue.
What does the gross profit margin measure?
Profitability considering only direct costs of sales.
How does gross profit margin help assess a company?
Shows how much gross profit is made per £1 of sales.
Indicates the price premium a company commands for its products/services.
Reflects the efficiency of procurement and production processes.