week 3 & 4 Flashcards
(5 cards)
1
Q
What are the three branches of propaganda ?
A
- advertising
- public relation
- spin doctoring
2
Q
What term does Chomsky use to say “bring about the agreement on the part of the public for things they didn’t want by the new techniques of propaganda”
A
Manufacturing consent
3
Q
what is the agenda setting theory ?
A
bringing certain issues into focus
4
Q
what are the two levels of the agenda setting theory
A
1 - frequency with which the media reports on an event
2 - association related to the event
5
Q
what does gatekeeping mean ?
A
the news will select what society will hear
