Week 4 Flashcards
- What was the Canada Temperance Act and how did brewers survive when it was in force between 1878 and 1889?
The Canadian temperance act was a law that allowed certain towns and cities to ban alcohol if they had a majority vote. This forced the brewers to sell their beer to wet parts of the country which they did through the railway.
- What pushed and pulled John Labatt southward at the end of the nineteenth century, when everyone else in the Canadian brewing industry was content to stay at home?
John Labatt was one of the only ones sticking to the price fixing which he had agreed to with other brewers. Some if not most other brewers sold their beer below the set price amount.
- Who or what was to blame for John Labatt’s inability to make his mark in the Windy City?
Labatt failed to make a profit because of shipping brewers, price wars, tied-houses, lager and Mr. Rogers.
- What is inside and outside lobbying and how did it manifest itself during the beer wars at the end of the nineteenth century?
Is when a lobby group approach a politician on a one to one basis, usually to gain something. Outside Lobbying is to get society to shift in political opinion. The brewers were lobbying inside while the prohibitionist movement was lobbying outside.
P.L.N. Beaudry 1
Labatt’s agent in Montreal, he attempted to get Labatt’s beer sold at every tavern in Montreal, He incentivized taverns with paying for upgrades and replacements and gave deals as well as buying rounds for the house. ( all designed to build up good will) Labatt through this period thrives because he is able to sell his beer.
Cartel capitalism 2
In free market capitalism companies come together and price fix. To reduce competition. For beer it was one dollar for 12 quartz. Labatt realized everyone was cutting their prices and his sales were declining.
U.S beer market 2
An extremely large beer market 4 times more the beer consumption compared to Canada,
Chicago 2
Labatt decides to go to Chicago that drinks 47 gallons of beer per year, population one third the size of Canada. Labatt is convinced that his beer will be very successful. Four years later he goes bankrupt.
The “shipping brewers” Price wars 3
Large American brewers, that did not have interprovincial competition
Tied-houses 3
When a tavern, saloon or pub is tied to a brewer, so Labatt has difficulty selling his beer.
Mr. Rogers and his “spending” 3
Mr. Rogers was Labatt’s agent, who was a drinker, but Labatt doesn’t want to fire Rogers, Rogers of course never lives up to Labatt’s expectations.
Lager 3
Cold stored very popular beer, and phases out Labatt’s IPA
Inside and outside Lobbying 4
Is when a lobby group approach a politician on a one to one basis, usually to gain something. Outside Lobbying is to get society to shift in political opinion.
Wilfrid Laurier (1841-1919) 4
Holds the first national vote on the liquor question. Is bombarded with letters from prohibitionists.
Canadian Prohibition Plebiscite 4
National vote to see the popularity of prohibition, all of Canada is for it, except Quebec.
