Week 4 Flashcards
(14 cards)
providing an overview of key metrics
dashboards
analyzing data from multiple perspectives
OLAP
moving data between different storage systems
ETL tools
finding patterns and insights in large data sets
data mining
turning data into visual formats like charts and graphs
data visualization
tracking sales numbers to evaluate a marketing campaign
performance metrics in BI
using data to tell a clear story for decision making
data storytelling BI
type of database is used in a BI system to store large amounts of data for quick access
data warehouse
asking specific questions to check data accuracy
querying
real time marketing campaign dashboards
modern BI tools
which is an advantage of using modern BI tools
a. allows business users to quickly analyze data
b. requires in depth IT knowledge
a. allows business users to quickly analyze data
helps in finding patterns and insights in large data sets
data mining
analyzing data samples to understand larger data sets
statistical analysis
which is main difference of BI and Business Analytics
a. BI uses dashboards, Business Analytics uses reports
b. BI focuses on historical data, while Business Analytics predicts future trends
b. BI focuses on historical data, while Business Analytics predicts future trends