Week 4 Flashcards
what are the 4 patterns describing how people choose to respond to a risk?
absorb, accept, reduce, change
describe the “absorb” pattern of how people choose to respond to a risk
view the risk as unproblematic or deny it outright
the probability is deemed too low to worry about
so, fate is determined by the capacity to absorb losses
describe the “accept” pattern of how people choose to respond to a risk
there is awareness of the hazard (no denial)
passive attitude (there is little that can be done to reduce the impacts)
hazards are often viewed as acts of god
describe the “reduce” pattern of how people choose to respond to a risk
there is awareness of the hazard (no denial)
action is taken to reduce impacts
typically, there is reactive response and some preparation
usually, people stay in place
e.g. flooding events, snow/wind related hazards
describe the “change” pattern of how people choose to respond to a risk
there is awareness of the hazard (no denial)
radical action may be taken (move away or change the land use)
what is an evocative hazard?
hazards that typically induce much public reaction despite data suggesting they may create little risk
what is an example of an evocative hazard?
pesticides
pesticide use for law care has become an issue in many communities due to increasing awareness of “potential” impacts
what are banal hazards?
hazards that induce little public reaction even tho they may have similar risks to some evocative hazards
what is an example of a banal hazard?
peanut butter has an increased risk of cancer than pesticides
in regards to risks, what is a transmitter?
generates and sends the message about the risk
in regards to risks, what is a signal?
the message itself
in regards to risks, what is a receiver?
target audience for message signals
the original signal may be considerably modified by the time it is received
in regards to risks, what is a signal value?
signals can be prescribed values by the receiver
this may be related to the characteristics of the event and/or the hazard it reflects
high signal values may suggest that a new risk has appeared or that the risk is different than previously understood
e.g. a large accident that takes many lives may have a low signal value if it occurs as part of a familiar and understood system (such as a car crash)
a small accident in an unfamiliar or poorly understood system (such as a nuclear power plant) may have a high signal value and cause concern sign people may perceive the risk is uncontrollable
what is stigmatization?
process by which negative images are ascribed to places, technologies, or people
the risk perception of a future event in the area could be altered simply because of past events there
describe impacts
spread of impacts
— impacts can spread like ripples and often extend well beyond the local area
— even affecting entire countries, technologies (medications), industries (meat)
secondary impacts
— property values and insurance rates may change in response to an event
what are the 5 different risk perception theories and what question do they attempt to answer?
knowledge, personality, economic, political, cultural
why do some people feel that some technologies (e.g. nuclear energy or pesticides) are a major concern while other people feel that they are not?
describe the knowledge theory for risk perception. how was it tested?
greater knowledge of fatality data leads to a greater perceived threat from the technology
tested via educational level and self-reported knowledge
people were asked to provide an estimate of annual fatalities from 8 technologies (aviation, nuclear, energy, lawn mowers, etc.) their answers were then compared to actual fatality data
describe the personality theory for risk perception. how was it tested?
there is consistency between personality type and the perceived threat from technological hazards
tested using validated measures and questionnaires developed by psychologists
describe the economic theory for risk perception. how was it tested?
the wealthy are more willing to take risks with technology because they may benefit more or have better access
this theory is based on the annual income of the people tested
describe the political theory for risk perception. how was it tested?
personal views toward risk are related to the political party (and policies) that the person supports
tested by determining the political ideology of the subjects thru the completion of a 20-question survey
describe the cultural theory for risk perception. how was it tested?
the worldview (the way the person believes the world operates or should operate) is correlated to how the person perceives risk
the theory is based on the way of life of a person (urban, rural, retired, child-rearing, etc)
define the hierarchical worldview
defines boundaries between superiors and subordinates
examples of this view:
— strong patriotism and support for country
— strong respect for authority (law, order, and obedience are strongly valued)
— strict ethical standards
— concern about lack of discipline in youth
define the egalitarian worldview
centres on political solutions to inequality
examples of this view:
— belief that world conflict can be eliminated with a more equal distribution of resources
— support for government efforts to reduce poverty
— support high tax burdens on the wealthy
— a lack of trust in large corporations
define the individualism worldview
emphasizes personal freedom and choice
examples of this view:
— constraints on the individuals should be minimized (lack of support for heavy government regulation)
— belief that a welfare state destroys individual initiative
— continued economic growth and private profit are keys to quality of life