week 4 Flashcards
(30 cards)
What do we want to become?
Vision Statement
A ________________ is a forward-looking
declaration that defines what an
organization aspires to become in the
future.
Vision Statement
It serves as a strategic guide for
decision-making, employee motivation,
and stakeholder engagement.
Vision Statement
Key Characteristics of a Good Vision Statement 4
Inspiring & aspirational
Future-focused
Concise & memorable
Aligned with company values
– Should motivate employees and stakeholders.
Inspiring & aspirational
Defines the long-term direction.
Future-focused
– Ideally 10-20 words to ensure clarity.
Concise & memorable
– Reflects
core beliefs and purpose.
Aligned with company values
How to Create a Vision Statement step 1-4
Step 1: Define the Company’s Purpose
Step 2: Envision the future
Step 3: Use effective words
Step 4: Refine & Finalize
Why does the company exist beyond making
profits?
- Identify core values that guide the organization.
Step 1: Define the Company’s Purpose
Step 2: Envision the future
Step 3: Use effective words
Step 4: Refine & Finalize
- Consider where the company wants to be in 5–10 years.
- Imagine the ideal impact on customers, employees, and society.
Step 1: Define the Company’s Purpose
Step 2: Envision the future
Step 3: Use effective words
Step 4: Refine & Finalize
Step 2: Envision the Future
Use powerful, positive, and action-oriented words such as future focused, impact driven and emotionally engaging.
Step 1: Define the Company’s Purpose
Step 2: Envision the future
Step 3: Use effective words
Step 4: Refine & Finalize
_________________:
“Leading,” “Shaping,” “Transforming”
Step 1: Define the Company’s Purpose
Step 2: Envision the future
Step 3: Use effective words
Step 4: Refine & Finalize
Future-focused
Step 3: Choose Effective Words
_________________:
“Empowering, “ “Enhancing, “ “Advancing”
Step 1: Define the Company’s Purpose
Step 2: Envision the future
Step 3: Use effective words
Step 4: Refine & Finalize
Impact-driven:
Step 3: Choose Effective Words
____________________:
“Inspiring, “ “Unleashing,” “Revolutionizing”
Step 1: Define the Company’s Purpose
Step 2: Envision the future
Step 3: Use effective words
Step 4: Refine & Finalize
Emotionally engaging
Step 3: Use effective words
Example:
Google: “To organize the world’s information and make it universally
accessible and useful.”
Step 1: Define the Company’s Purpose
Step 2: Envision the future
Step 3: Use effective words
Step 4: Refine & Finalize
Step 3: Use effective words
Ensure the statement is clear, simple, and memorable.
Step 1: Define the Company’s Purpose
Step 2: Envision the future
Step 3: Use effective words
Step 4: Refine & Finalize
Step 4: Refine & Finalize
Test it by asking: Does this inspire? Does this set a clear direction?
Step 1: Define the Company’s Purpose
Step 2: Envision the future
Step 3: Use effective words
Step 4: Refine & Finalize
Step 4: Refine & Finalize
How to Evaluate a Vision Statement 6
- Future-Oriented
- Inspirational
- Concise & Clear
- Unique
- Aligned with values
- Flexible & Adaptive
vision is to create a company culture where
environmental excellence is second nature. Comments:
Statement is too vague; it should reveal computer business in some manner; the word environmental is generally used to refer to natural environment so is unclear in its use here.
Dell’s
_________________ vision is to be, and be recognized as, the best consumer products company in the world. Comments: Statement is too vague and readability is not that good.
Procter & Gamble’s
_________________ vision is to provide innovative solutions for the travelling world. Comments: Statement needs to be more
specific, perhaps mention luggage; statement as is could refer to air carriers or cruise lines, which is not good.
Samsonite’s
_____________ vision is to be the world leader in transportation products and related services.
General Motor’s
Why Does a Vision Statement Change?
Industry Disruptions
Market & Consumer Changes
Expansion & Growth
Crisis or Rebranding
