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Marketing fundamentals > Week 4 - Consumer buyer Behaviour > Flashcards

Week 4 - Consumer buyer Behaviour Flashcards

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Marketing fundamentals (7 decks)

Week 1 - Intro to Marketing and Analysis

Week 2 - Segmentation and Marketing

Week 3 - Differentiation and Positioning

Week 4 - Consumer buyer Behaviour

Week 5 - Products - offering customer value and marketing analytics

Week 6 - promotion

Week 7 - Pricing

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