Week 6 (Surveys)

Question 1

Advantages structural questionnaires, compared to interviews.

Answer 1

Easy and fast to conduct

easy to analyze

consistency of phrasing questions

answers can only be interpreted in one way

Question 2

Disadvantages structural questionnaires, compared to interviews

Answer 2

respondents have limited number of choices

respondents can often only give one answer

respondents can not explain wha they mean by their answer

critique from constructionist and interpretivist on ‘measuring’ human behavior/opinion

Question 3

structured interview face to face advantages as opposed to written/online

Answer 3

higher response rate

higher completion rate

observe whether respondent is serious and understanding the question

control sequence of questions

possibility to explain the question (probing)

Question 4

disadvantages interview face to face advantages as opposed to written/online

Answer 4

more time consuming and expensive

less anonymous

interviewer effect: class/ethnicity/age

interviewer effect: probing inconsistent

Question 5

it is not as easy as just asking for an opinion and getting it because…

Answer 5

embarrassment

social desirability

memory problems

Question 6

advantage/disadvantage open questions

Answer 6

Good to give people the opportunity to express feelings in their own words

hard to code/analyze/process

Question 7

Sequential differential

Answer 7

capable 12345 incapable

Question 8

sequence of questions

Answer 8

first more general, than specific

answers to earlier questions might influence the answers on later questions

Question 9

common mistakes in making survey questions

Answer 9

irrelevant to RQ

Do not measure concepts

answer categories not balanced

double barreled question

ambiguous question

do not cover all options

Question 10

Steps in making a survey

Answer 10

define concepts (->indicators)

formulate questions for these indicators

think about sequence of questions

think how respondents will interpret

test questionnaire with pilot survey

Question 11

Ratio-questions

Answer 11

Categorized never below 0, like amount of cinema visits

Question 12

Interval-questions

Answer 12

categorized in even distances, like age

Question 13

nominal questions

Answer 13

Catergorized in order without hierarchy, like gender

Question 14

ordinal questions

Answer 14

categorized in order with hierarchy, like education