Week 7-8 Flashcards
(49 cards)
Need/Opportunity Recognition Information Search Evaluation of Alternatives Purchase Outcomes of Purchase
Classical Model of Consumer Choice
Involve the physical composition of the product. Ex. quality, style, comfort, durability, fabric, colour, fit, ease of care, wardrobe coordination.
Intrinsic Cues
Product related but not a part of the physical product itself. Ex. brand name, country of origin, packaging, price, store name, return policy, warranty, payment method
Extrinsic Cues
Quality: excellence or superiority
Transcendent
Quality: performance, features, durability
Product-Based
Quality: aesthetic and perceived quality
User-Based
Quality: Value for money
Value-Based
Quality: conformance and reliability
Manufacturing-Based
Refers to the measurable and verifiable superiority on some premeditated ideal standard.
Objective Quality
Quality: Involves an objective aspect or feature.
Mechanistic Quality
Quality: Involves the subjective response of people to objects.
Humanistic Quality
The ability of fabric to meet aesthetic and functional expectation.
Quality
The combination of features within a garment that produce a distinctive appearance.
Style
The garments silhouette and structure.
Style
To generate values and benefits.
Importance of Style
To create aspirations and desirability
Importance of Style
To increase awareness/to gain customers attention.
Importance of Style
To express personal beliefs and communicate with others.
Importance of Style
To use as a tool to conform or differentiate
Importance of Style
To cope with change/ to solve problems.
Importance of Style
To increase sales/better margin.
Importance of Style
Physical appearance, product form, combination of features
Style
Novelty + Appropriateness
Aesthetic Appeal
Highly complex subjects comprised of physical, socio-psychological and psychological aspects.
Comfort, fit and fabric
