Week 7 Slides: Media Effect & Propoganda

Question 1

Convergence

Answer 1

The coming together of computing, telecommunications, and media in a digital environment.

Question 2

3 types of convergence

Answer 2

1. Technological
2. Economic
3. Cultural

Question 3

Technological convergence

Answer 3

Specific types of media, such as print audio, and video, all converge into digital media form

Question 4

Economic convergence

Answer 4

Merging of internet or telecommunication companies with traditional media companies

Question 5

Cultural convergence

Answer 5

The globalization of media content

• shifts from passive audience to public that produces and shares content cheaply

Question 6

Consolidation

Answer 6

Traditional media companies growing fewer and much larger through mergers and acquisitions

Question 7

Hypodermic needle model

Answer 7

A model of communication suggesting that an intended message is directly received and wholly accepted by the receiver.

Question 8

Media framing

Answer 8

A concept referring to organization of social knowledge and experience.

• media producers routinely use frames to organize media output
• media frames enable journalists to process and package large amounts of diverse and often contradictory information, quickly and routinely