Week One - Chapter One Flashcards
(50 cards)
Define digital native and digital immigrant.
divided by age, native: born after 1980, always had internet access; immigrant, born before 1980, grew up without and have to move online.
Define Social Media
the online means of communication, conveyance, collaboration, and cultivation among interconnected and interdependent networks of people, communities, and organizations enhanced by technological capabilities and mobility.
Define Social Utility
offers synchronous interactions (which occur in real time) and asynchronous interactions (which don’t require participants to respond immediately)
content sharing of images, videos, music, games, applications, groups, and more
has at the time of writing more than one user
Name the parts of the Social Media Value Chain (figure 1.2)
Infrastructure - Channels/Hosts - Supporting Software and Services - Devices
Share, Create, Talk, Work, Buy/Sell, Learn
Define Network Effect
networks of networked communities have members who participate as consumer, creators, and co-creators.
(EX. ability to recommend a product based on what others have bought)
Define Crowdsourcing
a process that harnesses the collective knowledge of a large group of people to solve problems and complete tasks.
Correlation between network effect and crowdsourcing.
Organizations benefit from the collective wisdom of crowds, but he network effect ensures that there is sufficient participation for the crowdsourced solution to be a good one.
Collective Intelligence
knowledge that grows out of a group; people working together to solve problems
social software
computer programs that enable users to interact, create, and share data online. For virtually everything you’d like to do online, there is a social software program (or several) that can help you.
Semantic Web
Web 3.0 - next stage of the internet where people and machines collaborate
Apps (AKA Widgets)
usually downloadable or embedable
social software,
encompasses application service sites that are called social services
Social Services
exists to facilitate all social media channels. there are applications for social community activities, publishing, entertainment, and commerce
largely enable mobile connectivity to our social spaces and activies
Chatbot
an artificial intelligence computer software program that simulates intelligent conversation via written or spoken text using a chat interface, such as Facebook, Messenger, or WeChat
Algorithm
complex mathematical formulas to personalize the content you see in your news feed, recommend friend connections, and more.
Devices
are pieces of equipment we use to access the internet and the range of activities in which we participate online.
connected hardware like tablet PCs smartphones, smartwatches, internet-connected game consoles, traditional laptops and desktops, and even television for social media access.
Internet of Things IoT
a paradigm in which all the objects around us could be connected anytime and anywhere
Infrastructure
physical world = roads, railroads, TV transmitters and trained people to operate and miantain the structures
digital environments = social web which includes social channels and vehicles, the software that provides the programming we need in order to carry out these activities, and devices
Zones of Social Media
four zones -
Social Community
Social Publishing
Social Commerce
Social Entertainment
media
means of communication -
mass media
personal media
mass media
communication that can reach a large nubmer of individuals such as a broadcast, print, and digital channels
personal media
channels capable of tow-way communication on a small scale such as email, surface mail, telephone, and face-to-face conversations
Medium (channel)
word of mouth, television, radio, newspaper, magazine, signage, internet, direct mail, or telephone
vehicles (place)
each medium has many places for the commuication to occur
EXAMPLE:
Television - Stranger Things
Magazine - Cosmopolitan
Social Community
focus on relationships and common activities people participate in with others who share the same interest or identification
two-way and multi-way communication, conversation, collaboration, and sharing of experiences and resources
include social network sites, message boards and forums, and wikis
Sharing
Socializing
Conversing
