Week3 - Bowmans Strategy Clock Flashcards
1
Q
What is Bowman’s Strategy Clock?
A
- Looks at corporate strategy
- Extension of Porter’s Strategy from 4-8 strategies.
- Looks at Perceived benefits, price.
2
Q
Benefits of Bowman’s Strategy Clock.
A
✅ - Understands how companies compete.
✅ - Shows how firms can move between positions on the clock.
3
Q
Drawbacks of Bowman’s Strategy Clock.
A
- Too limited, just price + differentiation.
- Doesn’t look at quality, external factors.
4
Q
- No frills. Bowman’s Strategy Clock with real example.
A
- Low price, low value (e.g. poundland)
- Keep costs very low to make profit.
- Inferior Products.
5
Q
- Low price, how they achieve this, real life example, potential drawbacks/considerations? - Bowman’s Strategy Clock.
A
Low price - Low price, mid value (TKMaxx)
- Cost leaders - low costs.
- Bulk buying (EOS).
- Could be used as a ST strategy to increase sales, market share, brand loyalty before moving back to a hybrid or differentiation strategy.
6
Q
- Hybrid, how they achieve this, real-life example - Bowman’s Strategy Clock
A
- Low price, high value (IKEA)
- Innovation, differentiation.
- Reputation of very good value.
7
Q
- Differentiation, how they achieve this and real-life example - Bowman’s Strategy Clock.
A
- Mid price, high value (e.g. Nike, Reebok).
- Good value for money.
- Branding important, differentiation, innovation.
8
Q
- Focus Differentiation - Bowman’s Strategy Clock
A
- Designer, different
- High value, and high price.
- Significant brand value
9
Q
- Increased Price (Bowman’s Strategic Clock)
A
- High price, mid value
- Risky
- ST benefits, LT risk
❌ - not viable in competitive market.
10
Q
- Low value, high price (Bowman’s Strategic Clock)
A
- Very high price, low value.
❌ - Not viable in competitive market.
11
Q
- Low value (Bowman’s Strategic Clock)
A
Not viable in competitive markets.
