What Drives Human Behavior?

Question 1

What is sentiment analysis?

Answer 1

It’s an automatic process that reads online content or social media to identify consumer emotions or feelings.

Question 2

What are the two types of motivation in consumer behavior?

Answer 2

Homeostasis and Self-Improvement.

Question 3

What is homeostasis?

Answer 3

A state of balance where consumers act to maintain their current state (e.g., drinking water when thirsty).

Question 4

What is self-improvement motivation?

Answer 4

Motivation to move toward a more ideal state (e.g., working out to feel confident).

Question 5

What is Regulatory Focus Theory?

Answer 5

A theory that explains how people are motivated either by preventing negative outcomes or pursuing positive ones.

Question 6

Prevention Focus = ?

Answer 6

Avoiding negative outcomes (e.g., brushing teeth to prevent cavities).

Question 7

Promotion Focus = ?

Answer 7

Chasing aspirations or ideals (e.g., using whitening toothpaste for a bright, confident smile).

Question 8

Do motivations fully control consumer behavior?

Answer 8

No — situational factors like environment and physical conditions also play a role.

Question 9

What does consumer behavior start with?

Answer 9

Consumer needs — the foundation of the basic consumption process.