What is RADaR Flashcards
(18 cards)
What does RADaR do?
They provide clear, understandable data analytics to help businesses improve operations and decision-making
What is RADaR’s first step when working with a business?
Conduct deep research into the business and its industry to build contextual understanding before analyzing data.
What is data literacy?
The ability to understand and use data to make informed decisions.
Why is data literacy important for businesses?
It allows decisions based on real, provable behaviors rather than guesses, helping businesses grow and compete effectively.
How does RADaR improve a client’s decision-making process?
By building dashboards that compile data into a clear, actionable format and providing personalized support
What makes RADaR different from other analytics firms?
- Personalized support
- Clear dashboards
- Consultant mindset
- Support at every stage of the data journey
What is RADaR’s promise to clients?
To transform the client’s relationship with data and empower confident decision-making.
What are the core components of RADaR’s services?
Research -> Analytics -> Data Integration -> Results
How does RADaR handle unsatisfactory existing analytics?
They offer to replace them with a more effective and customized system.
What does Candice Rotter emphasize about RADaR’s mission?
Understanding the client’s business deeply and solving problems with data - not just delivering dashboards.
Who is Candice Rotter?
The President of RADaR.
In marketing for 20 years.
Mother, wife, and leader.
What is Phuong Ta’s role at RADaR?
VP of Data Strategy - Ensures efficient processes and high-quality analytics products.
What does Becky Willis focus on?
Understanding client priorities and ensuring dashboards answer key business questions.
What does Renato Rodrigues do?
Leads dashboard implementation and translates business needs into technical solutions?
What is Tim Abrahamson’s approach to analytics?
Brings value, meaning, and creativity to all roles and client work
What does Samuel Meinders specialize in?
Creating easy-to-read dashboards for all team members, enhancing understanding across organizations.
What is Sami Baugher’s belief about data?
Good data + thoughtful people = extraordinary outcomes
What does Eric Corona bring to RADaR?
A marketing and consumer psychology background to support strategic, data-driven decisions.
