why did labour win in 1997

Question 1

Conservative

Answer 1

“Major wants to be at the heart of Europe”
ERM disaster: “close to political suicide”
The sun: “Now we have all been screwed by cabinet”
Sleaze: “the entire Tory party was at it”
Murder of James buldger raised questions on moral decline

Question 2

Labour

Answer 2

Brown & Blair “deep friendship”
Granita deal
“media obsessed party”
“cool Britania”
“peoples princess” speech for Princess Dianna took approval rating to 90%