Why was the Conservatives in a much stronger position by 2007?

Question 1

What made David Cameron stereo typically Conservative?

Answer 1

• He came from a wealthy family, went to Eton and Oxford, where he had been a member if the infamous Bullingdon Club.

Question 2

In what ways was he different to previous Conservative leaders?

Answer 2

• He was young (39), with a young family, he could relate well to the public, was excellent on TV, and seemed ‘modern’ and in touch, at least compared to his immediate predecessors

Question 3

In his speech, what did David Cameron outline as the aims for the Conservative Party?

Answer 3

• Dynamic economy, decent society, strong self-confidence nation - modernising or ‘detoxifying’

Question 4

Which members of society did David Cameron believe the Conservative party needed to reach out to?

Answer 4

• Beyond Conservatives ‘core voters’ and to other groups, such as ethnic minorities, gay people, single mothers, and young people

Question 5

Why was it difficult for the Labour Party to attack the policies of the Conservative Party?

Answer 5

• Because of Labour’s popularity was in decline Blair lost authority. Conservatives looked like credible alternative

Question 6

Summarise why the CP won the election in 2010

Answer 6

• David Cameron modernised the party, different from previous leaders