Woman In Black Flashcards
3 ways it’s marketed
Book
Daniel Radcliffe
Theatre play
Why was it greenlit
Daniel Radcliffe - famous star with many fans
Who do you think is the target audience
Try and give 5 answers, what fans
Horror film fans Harry Potter fans Book fans Hammer Horror Production fans Teens and adults
What film production did they have
Hammer Horror production
Advertising:
What did they do in April and then in August
April: phase 1 teaser campaign - the Kings Speech DVD
August: phase 2 teaser campaign - Harry Potter
Advertising:
What was in OCTOBER
Main cinema campaign (near Halloween)
Advertising:
What did they do in January the next year
Advertising campaign
Advertising:
What happened in February (3 things) (2 on the 10th)
Feb: Premiere
10th: film released
10th onwards: sustain advertising
Advertising: Put them in order and name the month it happened and day for 2 of them - advertising campaign - sustain advertising - phase 1 teaser campaign - premiere - phase 2 teaser campaign - film released - main cinema campaign
April - phase 1 August - phase 2 October - main cinema campaign January - advertising campaign Feb - premiere Feb 10 - film released Feb 10 onwards - sustain advertising
Teaser trailer - kings speech
Why did they put the trailer in the Kings speech DVD
It was thought that there would be some similarity in the audience - particularly the older demographic
2nd teaser trailer
Why did they release it at the same time of deathly hallows 2
(Daniel Radcliffe was main focus in the 2nd teaser trailer)
More of Daniel, the audience would be excited to see him
{Not flash card just look at the answers}
Main campaign in mid October what was in the trailer
Know more about Daniel’s character
Know more about plot
More info on narrative
Released around Halloween
Not much about woman in black-enigma-want to find out more
Builds up tension, jump scares, horror conventions
What type of competition was there and what did they have to do
Halloween competition
Submit own ghost story
What was the prize for the Halloween competition
Get to go to the London premiere
Meet Daniel Radcliffe there
Have story on WinB DVD
What does the prize for the Halloween competition do to the audience
Benefits the audience, get to meet their idol
Feel involved with the film, create relationship with Daniel Radcliffe
