Year 11 Business Studies Flashcards
(201 cards)
What is advertising
A method of communicating information about the product; the business pays for advertising time/space.
What is a aim
The intention to reach a goal
What is air pollution
The presence or introduction of harmful substances into the air causing disease, allergies or damage to humans, animals, plants or the built environment.
What is an asset
Something the business owns, it has its own money, and it makes profit for the business as well.
What is average rate of return
The average profit for the year as a percentage of the original investment. Average rate or return = average return per annum / initial x100
What is the boston matrix
A tool for analysing the contribution made by each product in a business’ product portfolio. It plots each product’s position according to its market share and the rate of growth of the market.
What is brand image
The consumers’ perception of the brand; its character, qualities and shortcomings. It is developed over time and operates as a consistent theme through advertising campaigns.
What is a break-even chart
A diagrammatic representation of the costs and revenue for a product; it plots total costs against total sales revenue, showing the break-even point where they cross.
What is break-even output
The point at which the business’ total sales equals the total costs. There is neither profit nor loss.
What is a buffer stock
A stock of raw materials held in reserve to protect the production process from unforeseen shortages.
What is a business plan
A detailed statement of how the business intends to operate, either at start-up or during a given period of time. Business plans are based on forecasts and so cover only a short time.
What is cash
Money that the business has in cash or at the bank.
What is cash flow forecast
A financial planning tool that estimates the money coming into and going out of the business on a month-by-month basis; it allows the business to predict times when additional finance may be needed to maintain liquidity.
What is cash inflow
Money received by the business from its operations or investments.
What is cash outflow
Money paid out by the business to fund its operations or investment activities.
What is centralisation
Maintaining control by keeping authority at the senior levels of the organisation.
What is a chain of command
The line through the hierarchy that shows who is responsible for whom from top to bottom of an organisation.
Channels of distribution
The route the ownership of the product transfers from the seller to the buyer; it may be a single transaction or pass through others such as wholesalers, distributors, agents and retailers.
What is closing balance
The amount that remains in the account at the end of an accounting period.
What is comission
An amount of money paid to an employee that is based on a percentage of the sales he/she achieved; paid in addition to a basic salary.
What is cometition
The rivalry between businesses looking to sell their goods/services in the same market.
What is competitive pricing
Setting the price of a product so that it is in line with competitors’ prices.
What is consumer law
Laws designed to ensure that businesses make products that are safe and of good quality, and that they deal with customers honestly and fairly.
What is consumer spending
The money spent by households on goods and services to satisfy their needs and wants.