Your Business Brand and Reputation Flashcards
(28 cards)
What is a Brand Promise?
It’s a way for an organisation to tell their customers what they can do for them.
What’s Primark’s Customer Promise?
“Easy, caring, and fun”
What is Primark’s Mission Statement?
To supply quality clothing at excellent prices.
What 2 things are customers influenced by to buy a product from your store?
Peer pressure such as friends and family, and Reputation.
How does your organisation use Social Media?
Primark uses Social for a way to keep in contact with customers and to promote products.
- Twitter for customer interaction and promoting products
- Facebook, they post videos and promote products
- YouTube, the post videos of the products and post tutorials and style videos of how to use the products such as how to put an outfit together that is currently in store.
What does PESTLE stand for?
P = Political E = Economical S = Sociological T = Technological L = Legal E = Environmental
What could be a Political factor that can affect Primark?
- Trading
- Deliveries from abroad
- Northampton Council - Elections
What could be an Economical factor that can affect Primark?
- Money
- Retail prices changing
- Competitive Businesses
What could be a Sociological factor that can affect Primark?
Primark using social media wisely by using
Instagram, Twitter and YouTube to interact with customers and promote products. This helps keep customers up to date which helps build up our reputation.
What could be a Legal factor that can affect Primark?
- Company Policy
- Health & Safety
- Data Protection
- Consumer Rights
- Equality
What could be a Technological factor that can affect Primark?
Using more modern technology such as:
•Touch screen screen tills
• computers
• tablets so we can access the system to help find an item for a customer.
What could be an Environmental factor that can affect Primark?
• Delivering clothes/products from China
What is a Sector?
A Sector is one of a few segments in the economy within a large group of companies that can be categorised.
What sort of jobs are in the Primary Sector?
This sector deals with extraction and harvesting of natural resources such as agriculture and mining.
What sort of jobs are in the Secondary Sector?
This sector is construction, manufacturing and processing.
What sort of jobs are in the Territory Sector?
Retailers, entertainment and financial sectors make up this sector.
What sort of jobs are in the Quaternary Sector?
This final sector deals with knowledge of intellectual pursuits including research and development.
What is a Product?
A product is a material or item that can be purchased. This is usually a physical item, that can be seen or touched such as a meal, clothes or a tablet.
What is a Service?
A service is an activity or action carried out for a customer. For example, a service delivered by a doctor, barber or room attendant. A service can differ from colleague to colleague. You cannot own a service but you can use it.
What’s the difference between a customers need to a customers want?
A need is something that solves a real or imagined problem. A want on the other hand is simply something nice to have.
What’s the 5 Steps to selling?
1) Identify the customer’s needs
2) Present solutions
3) Check solutions
4) Overcome objections
5) Close the sale
What’s an example of an open ended question?
Do you like this product or maybe this one?
What’s an example of a closed question?
Would you like a bag?
What is Market Share?
Market share is the amount of market your business attracts - the market being your customers.
