Zoella Industry And Audience Flashcards
(21 cards)
What is Zoella an ambassador for
MIND
What does Zoella openly discuss
Anxiety and panic attacks
How is Zoella integrated?
Vertically integrated and is independent
Who publishes her books
Stoughton and Hodder
How is Zoella regulated and has this worked for her?
Self regulated- ran into legal implications with brands
How is audience engagement maximised?
YouTube’s auto play button and Zoellas website read more button
Who does Zoella target
Female target audience, young girls
How can people interact with Zoella
Through her sharing of recipes
Has the target audience changed when reinventing Zoella happened?
Older target audience due to adult topics discussed but still mainstream
Activities?
Female based- makeup
Age demographic
13-24
How is the secondary target audience engaged?
Content that is safe in terms of sexual content and other taboo areas
Socio economic groups
BC1C2
What does Zoellas house represent?
Ideal youthful environment, a place of fun and socialising, ‘social butterfly’
Psychometric group
Mainstream, aspirer
What is her outlook?
Brand-driven outlook
What does the language being moderately formal suggest?
lower-middle class values and an educational background
What do all of her material possessions suggest
Aspirational lifestyle
How is a hyper real construction presented
Femininity and identity, a fantastic world
Binary oppositions
The idealised femininity vs Alfie the stereotypical masculinity
Editing and cinematography style?
Amateurish, relatable for young audiences.
