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1.1 Meeting consumer needs

This class was created by Brainscape user Ayub Ali-Hassan. Visit their profile to learn more about the creator.

By: Ayub Ali-Hassan
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Decks in this class (11)

1.1.1 The Market (1/3)
Market 1,
The 2 types of markets 2,
Mass markets 3
8  cards
1.1.1 The Market - Market size and Market Share
Market size calculated in two way...,
Market share 2,
Market share is shown as what 3
4  cards
1.1.1 The Market - Branding + How markets change
Brand eg l n s 1,
Why is branding useful 3 2,
Businesses in what sort of market...
7  cards
1.1.1 The Market - Dynamic markets
Dynamic markets 1,
A failure to adapt in dynamic mar...,
What type of businesses are likel...
4  cards
1.1.1 The Market - Online retailing
Online retailing 1,
Growth of online retailing has ha...,
Benefits of online retailing 2 3
4  cards
1.1.1 The Market - innovation & market growth + risk and uncertainty
Markets over time can what 1,
Market growth 2,
Growth in existing markets and ne...
10  cards
1.1.2 Market Research (1/3) P&M orientation
Marketing research 1,
Product orientation 2,
A product orientated business ass...
10  cards
1.1.2 Market Research (2/3) - Primary research
Marketing research 1,
Market research purposes page 10 ...,
Primary research 3
16  cards
1.1.2 Market Research (3/4) - Secondary research
Secondary research 1,
Advantages of using secondary dat...,
Disadvantages of using secondary ...
8  cards
1.1.2 Market Research - (4/4) Qualitative + quantitative research
Quantitative data 1,
Quantitative data benefits 2 2,
Quantitative data drawbacks 1 3
23  cards
1.1.3 Market Positioning
Market positioning 1,
Market positioning is essentially...,
Competitive advantage 3
3  cards

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1.1 Meeting consumer needs

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