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consumer behavior

This class was created by Brainscape user Shandy Swapp. Visit their profile to learn more about the creator.

By: Shandy Swapp
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Decks in this class (20)

Chapter 1
Conceptual model,
Consumer behavior,
Consumer cost
21  cards
Chapter 2
Cultural values,
Culture,
Demographics
23  cards
Chapter 3
Achievement role,
Ascribe role,
Cause related marketing crm
13  cards
Chapter 4
Generation or age cohort,
Class to mass,
Cognitive age
19  cards
Chapter 5
Acculturation,
Born again christians,
Ethnic subcultures
8  cards
Chapter 6
Consumer skills,
Consumer socialization,
Consumption related attitudes
20  cards
Chapter 7
Brand ambassador,
Group,
Reference group
32  cards
Chapter 8
Ability,
Ad avoidance,
Ad quality
74  cards
Chapter 9
Accessibility,
Advertising wear out,
Analogical reasoning
59  cards
Chapter 10
Approach approach conflict,
Approach avoidance conflict,
Attribution theory
65  cards
Chapter 11
Aesthetic appeal,
Affective component,
Ambivalent attitude
27  cards
Chapter 12
Actual self concept,
Brand engagement,
Extended self
30  cards
Chapter 13
Antecedent states,
Atmospherics,
Communication situation
18  cards
Chapter 14
Active problem,
Actual state,
Desired state
17  cards
Chapter 15
Awareness set,
Consideration set,
Evoked set
14  cards
Chapter 16
Affective choice,
Attitude based choice,
Attribute based choice
26  cards
Chapter 17
Atmospherics,
External reference price,
Impulse purchase
38  cards
Chapter 18
Affective performance,
Brand loyalty,
Churn
25  cards
Chapter 19
Buying centers,
Corporate culture,
Decision making units dmus
12  cards
Chapter 20
Children s advertising review uni...,
Children s online privacy protect...,
Corrective advertising
12  cards

More about
consumer behavior

  • Class purpose General learning

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