This class was created by Brainscape user Hendrik Diepers. Visit their profile to learn more about the creator.

Decks in this class (22)

lecture 1
Origin of the word strategy,
Elements of successful strategies,
Business environment recent changes
22  cards
lecture 2
Strategy,
Business strategy,
Six principles of business strate...
21  cards
lecture 3
Secondary data,
Review of secondary data,
Uses and limitations of secondary...
32  cards
lecture 4
Overview of brand perception data,
Some potential limitations brand ...,
Overview of stock return data
45  cards
lecture 5
Framowork provi
1  cards
lecture 6 Response models and elasticities
Relevance of sales response models,
Sales response model,
Markets data and variables
17  cards
lecture 7
Advantages and disadvantages of i...,
Impact of a strategic event on st...,
Typical events used in event st u...
12  cards
lecture 9
Thousands of new business concept...,
General benefits of digitalization,
Marketing in digital media adds v...
18  cards
lecture 6.1
Multiplication model advertising,
Modified exponential model,
Log reciprocal model
10  cards
lecture 10
Strategy option evaluation,
Generic strategies are called gen...,
Check slide 5 lecture 10
15  cards
lecture one summaries
Strategy,
Successful strategies contain the...,
Business strategy
16  cards
Lecture 2 summaries
Foundation of formulating a strategy,
Stakeholders,
Strategic analysis framework
17  cards
Lecture 3 summaries
Secondary data,
Secondary data has the following ...,
Potential limitations of secondar...
31  cards
lecture 4 summary
Statistical data editing,
Error localization,
We recognize the following types ...
27  cards
lecture 5 summary
Hypothesis test,
Two sided test,
A one sided test states that
12  cards
lecture 6 summary
Several financial performance mea...,
Typical strategies events a manag...,
The efficient market hypothesis
12  cards
lecture 7 summary
Sales response,
A model,
Sales response models
11  cards
lecture 9 summary
Communication technology has chan...,
Machine learning,
The process of machine learning
8  cards
lecture 10 summary
Strategic formulation,
Generic strategies,
The product market grid
13  cards
Articles 1-3
The planning mode,
The adaptive mode,
Entrepreneurial mode
15  cards
guest lecture
How is high quality data obtained...,
Selection and invitation turbosam...,
Getting allocated sampled and res...
9  cards
GE portfolio
Ge portfolio,
2  cards

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business strategy

  • Class purpose General learning

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