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Advertising and Promotion 2018

This class was created by Brainscape user Cherilynn Yap. Visit their profile to learn more about the creator.

By: Cherilynn Yap
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Decks in this class (7)

Chapter 2: Enhancing Brand Equity and Accountability
Define brand 1,
Define brand equity 2,
What does marketing communication...
22  cards
Chapter 5: Segmentation, Targeting and Positioning
Define behavioural segmentation 1,
Define psychographics 2,
Define demographics 3
24  cards
Chapter 6 The Communications Process and Consumer Behaviour
Define semiotics 1,
Define sign 2,
Define meanings 3
36  cards
Chapter 7: Persuasion
Define attitude 1,
What are the components of attitu...,
What is tact 3
34  cards
Chapter 11: Endorsers and Message Appeals in Advertising
What determines an endorser s eff...,
Define credibility 2,
What does credibility consist of 3
35  cards
Chapter 10: Effective and Creative Ad Messages
List the elements of an effective...,
Important ingredients of successf...,
What are the can elements 3
18  cards
Chapter 16 Advertising Media: Planning and Analysis
Define media 1,
Define vehicles 2,
Define media planning 3
28  cards

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Advertising and Promotion 2018

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