This class was created by Brainscape user Lachie Ryan. Visit their profile to learn more about the creator.
Flashcard maker:
Lachie Ryan
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Decks in this class (11)
week 1 - brands
No deck description has yet been added by the author.
11
cards
week 2 - customer based brand equity + brand positioning
No deck description has yet been added by the author.
29
cards
week 3 - brand resonance + brand value chain
No deck description has yet been added by the author.
12
cards
week 4 - brand elements
No deck description has yet been added by the author.
19
cards
week 5 - designing programs to build BE
No deck description has yet been added by the author.
26
cards
IMC to build brand equity
No deck description has yet been added by the author.
19
cards
week 7 - leveraging secondary brand associations to build brand equity
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13
cards
week 8 - developing brand equity measuring system + management system
No deck description has yet been added by the author.
21
cards
week 9 - measuring outcomes of brand equity
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20
cards
week 10- brand architecture
No deck description has yet been added by the author.
30
cards
week 11 - managing brands overtime + globally
No deck description has yet been added by the author.
17
cards
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Brand management
- Class purpose General learning
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