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Lily Pringle
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Decks in this class (21)
MART212
0
cards
Data preparation
Data preparation 1,
Before the survey 2,
After the survey 3
9
cards
univariate statistical analysis
Frequency distribution 1,
The normal distribution 2,
Standardised normal distribution 3
9
cards
univariate statistical analysis
Hypothesis 1,
Null hypothesis 2,
Alternative hypothesis 3
12
cards
tests of differences
Test of differences 1,
Independent samples t test 2,
Paired samples t test 3
21
cards
Tests of association
Tests of association 1,
How are 2 interval or ration vari...,
How are 2 interval or ratio invol...
28
cards
Multivariate statistical analysis
Univariate analysis investigates ...,
Bivariate analysis investigates t...,
Multivariate statistical analysis 3
17
cards
Analysis of interdepence
Exploratory factor analysis 1,
Factor loadings 2,
Factor scores 3
8
cards
communicating research results
Why is the research report import...,
Report format 2,
Additional parts of the report 3
6
cards
Research report, oral presentation
Ways of presenting qualitative fi...,
Verbatim responses 2
2
cards
Experimental research and test marketing
What is the purpose of selecting ...,
What symbol represents exposure o...,
What does the symbol o signify in...
22
cards
sampling
What is a sample 1,
Define population in the context ...,
What is a population element 3
20
cards
Questionare design
What is the first step in questio...,
What are the two basic criteria f...,
What is a hypothesis in the conte...
22
cards
problem definition
What are the objectives of the le...,
What is the first stage of the re...,
What are the characteristics of m...
21
cards
secondary data
What is secondary data 1,
What are two features of secondar...,
What are some caveats of secondar...
20
cards
survey research
What is survey research 1,
What is a caveat of survey resear...,
When should survey research be us...
21
cards
experimental research
What is the main objective of exp...,
What are the two types of experim...,
What is a controlled store test 3
18
cards
measurement
What is the first step in the mea...,
What defines a concept in the con...,
What is a conceptual definition 3
21
cards
course recap
What is the role of problem defin...,
Define qualitative research 2,
What is a key advantage of person...
36
cards
must know for exam
Six steps of the marketing resear...,
Problem definition defined 2,
Why is problem definition importa...
14
cards
extra info
Standard test marketing 1,
One sample t test 2,
What does not have an effect on s...
3
cards
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BSNS115
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