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Business definitions

This class was created by Brainscape user Shannon Paterson. Visit their profile to learn more about the creator.

By: Shannon Paterson
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Decks in this class (20)

Marketing and the Organisation - Chapter 1
Competitive advantage 1,
Customer satisfaction 2,
Customer value 3
14  cards
The Marketing Environment - Chapter 2
Consumerism 1,
Corporate social responsibility 2,
Culture 3
10  cards
Consumer Behaviour - Chapter 3
Beliefs 1,
Buyer 2,
Buying centre 3
16  cards
Organisational Buying - Chapter 4
Decision making process 1,
Decision making unit 2,
E commerce 3
11  cards
Marketing Ethics and Corporate Social Responsibility - Chapter 5
Business ethics 1,
Cause related marketing 2,
Consumer movement 3
15  cards
Marketing Research and Business - Chapter 6
Ad hoc research 1,
Business intelligence 2,
Consumer panel 3
23  cards
Market Segmentation and Positioning - Chapter 7
Benefit segmentation 1,
Customised marketing 2,
Differentiated marketing 3
14  cards
Value Through Brands - Chapter 8
Augmented product 1,
Brand 2,
Brand assets 3
14  cards
Value Through Services - Chapter 9
Exaggerated promises barrier 1,
Halo customers 2,
Inadequate delivery barrier 3
10  cards
Value Through Relationships- Chapter 10
Commitment 1,
Customer relationship management ...,
Global account management gam 3
10  cards
Value Through Innovation - Chapter 11
Brainstorming 1,
Business analysis 2,
Concept testing 3
11  cards
Value Through Pricing - Chapter 12
Competitive bidding 1,
Direct cost pricing 2,
Economic value to the customer evc 3
10  cards
Mass Marketing Communications - Chapter 14
Advertising 1,
Advertising agency 2,
Advertising message 3
19  cards
Digital Marketing and Social Media- Chapter 16
Blog 1,
Buzz marketing 2,
Digital marketing 3
9  cards
Distribution - Chapter 17
Administered vertical marketing s...,
Channel integration 2,
Channel intermediaries 3
14  cards
Marketing Planning - Chapter 18
Business mission 1,
Competitive positioning 2,
Competitive analysis 3
24  cards
Analysing Competitors and Creating a Competitive Advantage - Chapter 19
Competitive behaviour 1,
Competitive scope 2,
Competitor audit 3
26  cards
Product Strategy - Chapter 20
Entry into new markets diversific...,
Market development 2,
Market expansion 3
7  cards
Global Marketing - Chapter 21
Adapted marketing mix 1,
Centralisation 2,
Contractual joint venture 3
22  cards
Managing Marketing Implementation, Organisation and Control- Chapter 22
Category management 1,
Change master 2,
Coercive power 3
18  cards

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Business definitions

  • Class purpose General learning

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