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business studies marketing

This class was created by Brainscape user Victor Huang. Visit their profile to learn more about the creator.

By: Victor Huang
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Decks in this class (19)

05 Role of Marketing
What is marketing 1
1  cards
06.2 influences on marketing - factors influencing customer choice
What is customer choice 1,
4 influences on customer choice 2,
Psychological factors 3
7  cards
06.3 consumer laws
The australian consumer law 1,
Competition and consumer act 2010 2,
Deceptive and misleading advertis...
6  cards
06.4 ethical influences
Ethical criticisms of marketing 1,
Truth and accuracy in advertising 2,
Different taste in advertising 3
8  cards
07.2 Situational analysis - SWOT analysis and product life cycle
Swot 1,
Strengths 2,
Weakness 3
11  cards
07.3 market research
What is market research 1,
Three steps of the market research 2,
Three steps of the market researc...
6  cards
07.4 establishing market objectives
What are market objectives 1,
Increasing market share 2,
Expanding the product mix 3
4  cards
07.5 identifying target markets
What is target market 1,
Mass marketing approach 2,
Market segmentation approach 3
4  cards
07.6 developing marketing strategies
Marketing mix 1
1  cards
07.7 implementing, monitoring, and controlling not done
Developing a financial forecast 1,
Implementation 2,
Monitoring 3
7  cards
08.2 market segmentation
Market segmentation 1,
Segmenting consumer markets 2,
Demographic segmentation 3
6  cards
08.3 prodcut/service differentiation and positioning
Product service differentiation 1,
Points of differentiation 2,
Points of differentiation custome...
6  cards
08.4 products - goods and or services
Total product concept 1,
Branding 2,
Benefits of branding 3
5  cards
08.5 price and pricing methods
Pricing methods 1,
Pricing methods cost based pricing 2,
Pricing methods market based pric...
10  cards
08.6 promotion
Promotion 1,
Promotion mix 2,
Promotion mix advertising 3
7  cards
08.7 place / distribution
Distribution channels traditional...,
Distribution channels non store r...,
Channel choice 3
10  cards
08.8 people, process and physical evidence
People 1,
Process 2,
Physical evidence 3
3  cards
08.9 e marketing
E marketing 1,
E marketing techniques 2,
Social media advertising 3
5  cards
08.10 global marketing
Transnational corporation tnc 1,
Global branding 2,
Standardisation 3
6  cards

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business studies marketing

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