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Business Theme 1

This class was created by Brainscape user Ines Pereira. Visit their profile to learn more about the creator.

By: Ines Pereira
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Decks in this class (13)

1.4.5 leadership
Leadership def 1,
What are the different types of l...,
Autocratic leadership characteris...
10  cards
1.5.4 forms of business
Different types of business struc...,
Sole trader def 2,
Sole trader adv 3
12  cards
1.1.1 the market
Definition of a market 1,
Definition of a mass market 2,
Advantages of operating in a mass...
25  cards
1.1.2 market research
Definition of product orientation 1,
Advantages of product orientation 2,
Definition of market orientation 3
15  cards
1.1.3 market positioning
Market positioning def 1,
Market mapping def 2,
Market mapping adv 3
10  cards
1.2.1 demand
Demand def 1,
Quantity demanded def 2,
Basic law of demand 3
4  cards
1.2.2 supply
Supply def 1,
Quantity supplied def 2,
Basic law of supply 3
4  cards
1.2.3 markets
Equilibrium def 1,
What does a rise in demand cause 2,
What does a fall in demand cause 3
5  cards
1.2.4 price elasticity of demand (PED)
Elasticity def 1,
Price elasticity def 2,
Price elasticity of demand formula 3
7  cards
1.2.5 income elasticity of demand (YED)
Income elasticity def 1,
Income elasticity of demand formu...,
What does a positive yed mean 3
4  cards
1.3.1 product or servive design
4 ps of marketing 1,
Marketing mix def 2,
Design mix def 3
3  cards
1.3.2 branding and promotion
Advertising def 1,
Advertising adv 2,
Advertising dis 3
16  cards
1.3.3 pricing strategies
Definition of price penetration 1,
Advantages of price penetration 2,
Definition of price skimming 3
8  cards

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Business Theme 1

  • Class purpose General learning

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